Page 1
Toronto Sansei, Naotoshi Seko, New Assistant at J.C. Cultural Centre
TORONTO. -— The Japane Toronto Board < of Education, Ca- - Award” trophy was donated by havioural Problems and Issues belies his modest posture
and
se Canadian Cultural Centre re nada Tost Office, Prestige Equ- i the physical education
depart- in Organizations,
Interpersonal mild appearance. If
education
cently announced the hiring of ipment Ltd
an Interior
and ment.
Skills and Organizational Inter has anything to offer today, he
an Assistant, Mr. Naotoshi Seko, Exterior Decorating firm in add
His academic performance is vention,
Marketing
Research, has learned well: to be at once
a 26-year-old Toronto Sansei.
ition to some delivery jobs. He equally impressive. He had com Communications, Buyer Behavi- intelligent and modest. He is a
Mr. Kaz Okuda, Managing Di is also quite an
accomplished pleted the joint Honours in Sq^ -our, etc. . .
very promising young man at
rector of the JC.C. Centre, re athlete who served in the past ciology and Psychology in his
“We couldn’t possibly ask mo -the Centre and I am
certain
cently made the announcement as Tournament director , of Trini undergraduate years at York U- re,” says Mr. Okuda, “but what that he will be well liked, by the
saying that Seko is “just being ty Tennis Club, ski
instructor niversity, and most recently Bu- impresses me most is his ince community people and do well.
conferred a Master’s degree in for JCCC Ski Club, Member of siness Administration which en ssant drive, sincerity, intelligen I would like to invite all of you
Business Administration from York Judo Team. He was also tails Personnel Management, Be- ce, and promptness which indeed • to meet Nao whenever you can.”
York University. His work exp a-coach and .captain of wrestling
iiiiiniiiiiiiiiiiHUiiiiuiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiijiiiiigniiigiiiiiiiiiiiiniiiiHiiiiijigiiijiiii
erience in many summers has team at the. Riverdale Collegia-:
_ been diversified and demanding; te Institute. A “Naotoshi Seko
I
Kikkoman's U.S. Success Market
THE NEW CANADIAN
An Independent Organ for Canadians of Japanese Origin
By JOHN E. COONEY
ican mass market is far harder
for foreign companies..
Vol. 42 — 36
TUESDAY, MAY 9, 1978
The television commercial has
rORONTO, ONTARIO
In recent years, however, the iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniimiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiimiMiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiH^
become familiar: A French chef,
American mass market has been
resplendent in traditional whitecracked by many foreign com
garb and floppy hat, is cooking
panies; and prominent among
hamburgers, “Ah,” he says,“you
them have been Japanese.makers ,
want to know my secret recipe?”
of such - familiar products as '
Turning a bottle of Kikkoman
automobiles, cameras, television
_ soy sauce to the camera, he
sets and other consumer elecsprinkles some on the sizzling
tronic goods.
meat. “Add Kikkoman to almost
But of the ■many foreign comanything,” he says.
panies that have flopped here,
TORONTO. — The All Japan dians”. The book is co-aubhored
The selection was made recen
And add a Japanese company
Demby says, a particularly tell- Library ^Association has chosen by ' The New Canadian’s Japane tly by a special committee from
to the list_of success stories in.
ing example is Brasseries Kro-. “The Story of Manzo Nagano se section editor, Mr. Ken Mori the All Japan Library Associati
American marketing. For two
nehbourg, a French brewer. A and Issei Pioneers” as “the most of Toronto and Mr. Hiroto Ta on.
decades, Kikkoman International
spokesman for Original Beer Im suitable book on Japanese Cana- kami of Kyushu, Japan.
The book, a joint effort with
Inc., a subsidiary of Tokyo’s Kik
porting & Distributing.Co., which
Ken Mori doing his writing and
koman Shoyu Co., has been^tryhas distributed Kronenbourg beer
researching in Canada and co
ing to persuade US. consumers
here, says the French company
author Hiroto-Takami perform
that soy sauce is as American as
sent Original a" letter late last
ing the same in Japan, was do
hamburgers.
_
year that said it was discontinu
ne as a Japanese Canadian Cen
That the company is succeeding
ing exports to the .U.S; Kronen
was made clear this year: It took
WASHINGTON. — Sen. S.I. ? et Union “is clearly not in the tennial project. Written in Japa
bourg didn’t'explain why.
nese, a translation in English
over the lion’s share of the $20
Hayakawa (R.-Calif.) said
re interests of this country.”
Demby suspects he knows why. cently that the U.S. decision ag
is a tentative future project.
million-a-year
U.S.
soy-sauce
In a statement inserted into
The first shipment of books
market after surpassing two well- He says Kronenbourg’s attempted ainst deployment of the neutron the Congressional Record, Haya
invasion of the U.S. failed be
ehtrenched American rivals.
bomb without nuclear missile or kawa urged thaw the U.S. not arrived in Canada recently and
cause of such mistakes as work
other concessions from the Sovi- ignore the bargaining potential is now being distributed to va
The achievement would be just
ing from a profile of al! Ameri
rious J.C. centers. It can be pur
another success story if Kikko
of the neutron bomb. He compacan beer drinkers instead of those
chased from:
The New Cana
man were American. But in mak
red recently decision against ne
who prefer foreign beers. In ad
dian,
479 Queen Street West,
ing it big in the U.S., foreign
utron bomb deployment to Pre
dition, the company erred by test
Toronto, Ontario, M5V 2A9.
conipanies such as Kikkoman face
sident Carter’s action last year
marketing in areas unrepresenta
The book is reported to be se
far more than a language barcancelling the B-l bomber pro
tive for the company.
lling well in Japan.
rier, no matter how successful
gram.
Kronenbourg “didn’t understand
they may be at home. They must
“In my opinion,
President
TOKYO. — Ending one’s life
the
U.S.
market,
”
Demby
adds.
contend with the diversity of the
in flames is on the increase in Carter threw away an important
(Kronenbourg
began
another
as
U.S. population, for example, as
Japan. Suicides accounted
for bargaining chip when he ceased
sault
last
spring,
however,
after
well as with the nation’s vast geo
Hayaka30 per cent of all fire fatalities production of the
changing
its
label,
advertising
graphic sprawl.
wa said.
and “developing a better way of last year, according to statist
“The neutron bomb is one of
'So “for a foreign company to
marketing in the U.S.,” says ics released recently by the Ja the most effective antitank wea
make it in the U.S., it has to
TOKYO. — while 220 blue-unif
Xavier Delierra, K a representa panese Fire Defense Agency.
pons
that
we
could
have
at
our
use American marketing tech
In its annual white paper on
ormed male graduates from the
tive for the company.
disposal.
Its
deployment
would
niques,” says Emmanuel Demby,
fire-caused casualties, the agen
local high school cheered
and
To
gain
.
such
understanding
enhance
deterrence
by
making
chairman of Motivational Pro
cy said 1909 persons were kill
roared with delight . following
takes
time,
and
Kikkoman,
in
gramming Inc., an international
ed last year, 15.8 per cent more the Soviets think long and hard their commencement rites, one
about launching an attack aga of them remained under the hard
marketing-consulting firm. These contrast to Kronenbourg, took th,e than for the preceding year.
techniques may seem even strang time. Moreover, according to a
“The record-high death
toil inst such formidable retaliation,” gaze of inconspicuous men in bu
er than the language. Moreover, spokesman for the Conference came about because an increas he added.
siness suits.
Board,
a
non-profit
business
re
often the foreign company has to
Hayakaaw attacked critics of
ing number of trouble-plagued
He was Prince Hiro, the eld
search
organization
based
in
New
make its product appear as Amer
the
bomb
who
refer
to
the
wea
Japanese resorted to suicide by
est son of Japan’s Crown Prince
York,
Kikkoman
has
been
so
suc
ican as possible.
setting fire to their homes,” the pon as a “people-killer” saying, Akihito. He is ready to go to co
cessful that many other foreign
“Almost all weapons of
war llege. It meant his security for
Not always, of course. Many
agency said.
concerns are “looking at com
;Shigeru Matsubara, the agen back to stone clubs and bows- ces arc going to have more of
foreign companies have succeed
panies like Kikkoman to see how
cy’s statistician, said “suicides and-anrows are also ‘people-kill a problem watching him.
ed here by trading on the fact
to do well here.”
that their products — such as
by—fire have doubled over the ers.’ After all, killing people is
The prince, who turned 18 last
Certainly,
Kikkoman
’
s
success
past five years. During the year how we fight a war.”
French perfumes, Irish crystal
month, is guarded by plainclois
all
the
more
extraordinary
in
and Dutch cheeses—aren’t Amer554 people set fire to themselves
Hayakawa pointed out the ne thes men from various police a- .
view
of
the
difficulties
it
faced
and their homes.”
can. But “makers of these wares
utron bomb’s- effectiveness aga gencies, including the
imperial
when
it
founded
its
U.S.
sub
According to the white paper inst an enemy without the unne- palace guards.
generally are wooing a select
sidiary in 1957. Kikkoman was about 170 fires were reported cesary destruction of
civilians
group able to afford luxury
Police want stringent protec
selling a product unknown to every day in 1977, or one blaze and the places where they live
goods.
tion in view of radicals’ hosti
and work.
Trying to crack into the Amerevery eight minutes.
lity toward the regal household.
Cont. on Page 2
Story Of Manzo Nagano & Issei Pioneers. . .
Japan Library Assn. Chooses Ken Mori
History 'Most Suitable Book on Nikkei'
I
S.I. Hayakawa Says Carter Should
Use N-Bomb As A Bargaining Chip
Death By Fire
Popularity Up
In Japan
Security For
Prince Hiro
Beefed Up
TORONTO. -— The Japane Toronto Board < of Education, Ca- - Award” trophy was donated by havioural Problems and Issues belies his modest posture
and
se Canadian Cultural Centre re nada Tost Office, Prestige Equ- i the physical education
depart- in Organizations,
Interpersonal mild appearance. If
education
cently announced the hiring of ipment Ltd
an Interior
and ment.
Skills and Organizational Inter has anything to offer today, he
an Assistant, Mr. Naotoshi Seko, Exterior Decorating firm in add
His academic performance is vention,
Marketing
Research, has learned well: to be at once
a 26-year-old Toronto Sansei.
ition to some delivery jobs. He equally impressive. He had com Communications, Buyer Behavi- intelligent and modest. He is a
Mr. Kaz Okuda, Managing Di is also quite an
accomplished pleted the joint Honours in Sq^ -our, etc. . .
very promising young man at
rector of the JC.C. Centre, re athlete who served in the past ciology and Psychology in his
“We couldn’t possibly ask mo -the Centre and I am
certain
cently made the announcement as Tournament director , of Trini undergraduate years at York U- re,” says Mr. Okuda, “but what that he will be well liked, by the
saying that Seko is “just being ty Tennis Club, ski
instructor niversity, and most recently Bu- impresses me most is his ince community people and do well.
conferred a Master’s degree in for JCCC Ski Club, Member of siness Administration which en ssant drive, sincerity, intelligen I would like to invite all of you
Business Administration from York Judo Team. He was also tails Personnel Management, Be- ce, and promptness which indeed • to meet Nao whenever you can.”
York University. His work exp a-coach and .captain of wrestling
iiiiiniiiiiiiiiiiHUiiiiuiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiijiiiiigniiigiiiiiiiiiiiiniiiiHiiiiijigiiijiiii
erience in many summers has team at the. Riverdale Collegia-:
_ been diversified and demanding; te Institute. A “Naotoshi Seko
I
Kikkoman's U.S. Success Market
THE NEW CANADIAN
An Independent Organ for Canadians of Japanese Origin
By JOHN E. COONEY
ican mass market is far harder
for foreign companies..
Vol. 42 — 36
TUESDAY, MAY 9, 1978
The television commercial has
rORONTO, ONTARIO
In recent years, however, the iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniimiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiimiMiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiH^
become familiar: A French chef,
American mass market has been
resplendent in traditional whitecracked by many foreign com
garb and floppy hat, is cooking
panies; and prominent among
hamburgers, “Ah,” he says,“you
them have been Japanese.makers ,
want to know my secret recipe?”
of such - familiar products as '
Turning a bottle of Kikkoman
automobiles, cameras, television
_ soy sauce to the camera, he
sets and other consumer elecsprinkles some on the sizzling
tronic goods.
meat. “Add Kikkoman to almost
But of the ■many foreign comanything,” he says.
panies that have flopped here,
TORONTO. — The All Japan dians”. The book is co-aubhored
The selection was made recen
And add a Japanese company
Demby says, a particularly tell- Library ^Association has chosen by ' The New Canadian’s Japane tly by a special committee from
to the list_of success stories in.
ing example is Brasseries Kro-. “The Story of Manzo Nagano se section editor, Mr. Ken Mori the All Japan Library Associati
American marketing. For two
nehbourg, a French brewer. A and Issei Pioneers” as “the most of Toronto and Mr. Hiroto Ta on.
decades, Kikkoman International
spokesman for Original Beer Im suitable book on Japanese Cana- kami of Kyushu, Japan.
The book, a joint effort with
Inc., a subsidiary of Tokyo’s Kik
porting & Distributing.Co., which
Ken Mori doing his writing and
koman Shoyu Co., has been^tryhas distributed Kronenbourg beer
researching in Canada and co
ing to persuade US. consumers
here, says the French company
author Hiroto-Takami perform
that soy sauce is as American as
sent Original a" letter late last
ing the same in Japan, was do
hamburgers.
_
year that said it was discontinu
ne as a Japanese Canadian Cen
That the company is succeeding
ing exports to the .U.S; Kronen
was made clear this year: It took
WASHINGTON. — Sen. S.I. ? et Union “is clearly not in the tennial project. Written in Japa
bourg didn’t'explain why.
nese, a translation in English
over the lion’s share of the $20
Hayakawa (R.-Calif.) said
re interests of this country.”
Demby suspects he knows why. cently that the U.S. decision ag
is a tentative future project.
million-a-year
U.S.
soy-sauce
In a statement inserted into
The first shipment of books
market after surpassing two well- He says Kronenbourg’s attempted ainst deployment of the neutron the Congressional Record, Haya
invasion of the U.S. failed be
ehtrenched American rivals.
bomb without nuclear missile or kawa urged thaw the U.S. not arrived in Canada recently and
cause of such mistakes as work
other concessions from the Sovi- ignore the bargaining potential is now being distributed to va
The achievement would be just
ing from a profile of al! Ameri
rious J.C. centers. It can be pur
another success story if Kikko
of the neutron bomb. He compacan beer drinkers instead of those
chased from:
The New Cana
man were American. But in mak
red recently decision against ne
who prefer foreign beers. In ad
dian,
479 Queen Street West,
ing it big in the U.S., foreign
utron bomb deployment to Pre
dition, the company erred by test
Toronto, Ontario, M5V 2A9.
conipanies such as Kikkoman face
sident Carter’s action last year
marketing in areas unrepresenta
The book is reported to be se
far more than a language barcancelling the B-l bomber pro
tive for the company.
lling well in Japan.
rier, no matter how successful
gram.
Kronenbourg “didn’t understand
they may be at home. They must
“In my opinion,
President
TOKYO. — Ending one’s life
the
U.S.
market,
”
Demby
adds.
contend with the diversity of the
in flames is on the increase in Carter threw away an important
(Kronenbourg
began
another
as
U.S. population, for example, as
Japan. Suicides accounted
for bargaining chip when he ceased
sault
last
spring,
however,
after
well as with the nation’s vast geo
Hayaka30 per cent of all fire fatalities production of the
changing
its
label,
advertising
graphic sprawl.
wa said.
and “developing a better way of last year, according to statist
“The neutron bomb is one of
'So “for a foreign company to
marketing in the U.S.,” says ics released recently by the Ja the most effective antitank wea
make it in the U.S., it has to
TOKYO. — while 220 blue-unif
Xavier Delierra, K a representa panese Fire Defense Agency.
pons
that
we
could
have
at
our
use American marketing tech
In its annual white paper on
ormed male graduates from the
tive for the company.
disposal.
Its
deployment
would
niques,” says Emmanuel Demby,
fire-caused casualties, the agen
local high school cheered
and
To
gain
.
such
understanding
enhance
deterrence
by
making
chairman of Motivational Pro
cy said 1909 persons were kill
roared with delight . following
takes
time,
and
Kikkoman,
in
gramming Inc., an international
ed last year, 15.8 per cent more the Soviets think long and hard their commencement rites, one
about launching an attack aga of them remained under the hard
marketing-consulting firm. These contrast to Kronenbourg, took th,e than for the preceding year.
techniques may seem even strang time. Moreover, according to a
“The record-high death
toil inst such formidable retaliation,” gaze of inconspicuous men in bu
er than the language. Moreover, spokesman for the Conference came about because an increas he added.
siness suits.
Board,
a
non-profit
business
re
often the foreign company has to
Hayakaaw attacked critics of
ing number of trouble-plagued
He was Prince Hiro, the eld
search
organization
based
in
New
make its product appear as Amer
the
bomb
who
refer
to
the
wea
Japanese resorted to suicide by
est son of Japan’s Crown Prince
York,
Kikkoman
has
been
so
suc
ican as possible.
setting fire to their homes,” the pon as a “people-killer” saying, Akihito. He is ready to go to co
cessful that many other foreign
“Almost all weapons of
war llege. It meant his security for
Not always, of course. Many
agency said.
concerns are “looking at com
;Shigeru Matsubara, the agen back to stone clubs and bows- ces arc going to have more of
foreign companies have succeed
panies like Kikkoman to see how
cy’s statistician, said “suicides and-anrows are also ‘people-kill a problem watching him.
ed here by trading on the fact
to do well here.”
that their products — such as
by—fire have doubled over the ers.’ After all, killing people is
The prince, who turned 18 last
Certainly,
Kikkoman
’
s
success
past five years. During the year how we fight a war.”
French perfumes, Irish crystal
month, is guarded by plainclois
all
the
more
extraordinary
in
and Dutch cheeses—aren’t Amer554 people set fire to themselves
Hayakawa pointed out the ne thes men from various police a- .
view
of
the
difficulties
it
faced
and their homes.”
can. But “makers of these wares
utron bomb’s- effectiveness aga gencies, including the
imperial
when
it
founded
its
U.S.
sub
According to the white paper inst an enemy without the unne- palace guards.
generally are wooing a select
sidiary in 1957. Kikkoman was about 170 fires were reported cesary destruction of
civilians
group able to afford luxury
Police want stringent protec
selling a product unknown to every day in 1977, or one blaze and the places where they live
goods.
tion in view of radicals’ hosti
and work.
Trying to crack into the Amerevery eight minutes.
lity toward the regal household.
Cont. on Page 2
Story Of Manzo Nagano & Issei Pioneers. . .
Japan Library Assn. Chooses Ken Mori
History 'Most Suitable Book on Nikkei'
I
S.I. Hayakawa Says Carter Should
Use N-Bomb As A Bargaining Chip
Death By Fire
Popularity Up
In Japan
Security For
Prince Hiro
Beefed Up
Page 2
Tuesday, May 9, 1978
PAGE 2
Turf Cleaners Win CJHL
Kikkoman
Cont. from Page 1
Tia New Canadian
Established in 1939 .
many Americans. It began its ies.
Second Class mail No. 00366
It-;also was expensive, however,By LAURA ODA
of i he -ice to score on a pass push at a time when Americans
A member of Ethnic Press
TORONTO. — Turf Cleaners ^om Randy Maeda. 'But, Yama- considered Japanese products in ■ because Kikkoman decided to rely
Association of Ontario
heavily on television advertising.
won the two game, total score da was not about to give up. ferior. And it didn’t have any suc
and Canada Federation
Only
in
"this
way,
the
company
cessful
models
to
draw
on
because
this
playoff finals to capture
the The last few minutes of
Published on Tuesdays and
believed, could its education pro-*
league championship. Going into period was totally, dominated by few Japanese companies • were
Fridays
grams
succeed.
then
operating
in
a
big
way.
in
the
Yamada
team
and
they
came
the second g*ame with a 2 to 1
T. UMEZUKI PUBLISHER
“We had-to explain what, soy
lead, Turf was given stiff com very close, several times, to sco the'U.S.
K.C. TSUMURA
Nevertheless, Kikkoman de- sauce was and how to use it, and
petition by the aggressive, at ring.
English Section Editor
The pressure on both teams, elded to forge ahead. The com- what the difference is between
times, over anxious, Yamada te
- KEN MORI
our
soy
sauce
and
what
is
made
pany,
which
had
lost
its
overseas
but particularly on Yamada, was
Japanese Section Editor
am.
in
this
country
and
called,
soy
Yamada opened, the game with very evident in the third period. holdings during World War II
SUBSCRIPTION
a high pressure five minutes and Described in one word the last and was anxious to expand again, sauce,” said Suzuki.
$10.00 for Six Months
Therefore, the TV ads empha
totally controlled the puck, but fifteen minutes, were “chippy”, view the U.S. as a logical mar
$17.00 . for one year.
were unable- to .,get -it past the and a total of twelve penalties. ket., Kikkoman already had .a sized how Kikkoman soy sauce
limited base here; it had been ex is specially brewed and aged, -like
foreboding, six foot plus, Turf . were called.
479 Queen Street West,
beer;
the
American
brands,
the
porting
soy
sauce
to
Japanese..
' Every player■ on the ice was
Toronto, Ont. M5V 2A9
goalie Bob Whyte.
PHONE 366-5005
The play was concentrated in giving 100%, a t times the ener- Americans since the last century, ads noted . correctly are made
many and it also had been a heavy im-' chemically.
Turf’s end until Turf’s:
Gary gy became volatile and
Kikkoman decided to start ad
ice porter of U.S. soybeans and
Tanaka was able to capitalize on skirmishes broke out. The
wheat as ingredients for its pro- vertising regionally and picked
a poor Yamada pass. He skated was fast, the play intense.
San Francisco, where it based its
from his blue line, drew the Ya
Yamada’s Dave Okamura sco- ducts.
Domestic Help Wanted
mada goalie to the far right end red, assisted by Ron Kishi and , Finally, many Japanese com U.S. subsidiary.
In a sense, San Francisco was GIRL for house.^cleaning,
live
of his net, and slid the puck into Ed Nabeta to put the team back panies may have a psychological
the open left corner. The period in the running. Playing
short reason for choosing the U.S.; the an easy target. Its. large Japanese in or out, no -language problems,
ended with Turf leading 3 to 1, handed for much of the period, Japanese, defeated in the war, American population knew about 489-0262 (Toronto).
but the score was not indicative both teams were beginning to would look upon business success soy cause and the Kikkoman
of the even competition. '
tire and take unnecessary, penal in America as a “triumph for any brand. But this time, of course,
Two minutes into the second ties. Yamada then scored-.again, Japanese company,” says a Stan the company was trying to tell
period Turf scored again. Gary putting themselves within
one ford Univ, professor who studies not only Japanese Americans but
the rest of the population as well
Tanaka instigated the play by goal of forcing overtime. Step Asian companies.
CUSTOM SHOP FOR
that
soy
sauce
wasn
’
t
strictly
•
In
planning
its
campaign,
Kikpassing the puck to Brian Kita hen Yasuda's goal was set up
LADIES & MEN’S
koman
moved
cautiously.
“
Our
Japanese
and
Kikkoman
was
the
mura. Kitamura could have shot by Andy Nabeta.
MADE TO MEASURE SUITS
premium
product.
company
’
s
basic
philosophy
has
at this point but chose to pass
Unfortunately for_ Yamada,
SLACKS, SKIRTS
been
gradual
penetration
of
the
By
1959,
it
was
ready
to
tackle
to Richard Nabeta who scored, they had to play the last- ninety
GROUP BLAZERS ETC.
market,
”
says
Shinichi
Suzuki,
Los
Angeles.
Over
the
next
10
putting Turf ahead 4 to 1.
seconds of the game shorthand
129 SPADINA AVE., 6th
years,
Kikkoman
expanded
very
currently
head
of
the
U.S.
sub
Ymada redirected their • frus ed. This; may have cost
them
6th FLOOR
gradually
on
a
region-by-region
sidiary.
.
tration into fast skating
and the tie. But, until the last whi
TORONTO, ONT. M5V 2L3
A cautious approach has been basis. Tn all cases, the company
close checking and came up with stle blew, both teams played, to
PHONE 368-8472
a
cornerstone
of
Kikkoman
’
s
busi
used
food
brokers,
on
the
grounds
their first tally of the game on their maximum. Turf’s one goal
WALLY H. KAYAMA
its
own
‘
'sales
ness
philosophy
throughout
its
that
maintaining
a play set up by Ed Nabeta and lead going into this final game
TOM BATTISTA
too
much;
and
long
history.
The
company
traces
force
would
cost
George Shimono. Kelly Kiyona- won the championship for them..
ga scored to close the gap 'to Congratulations to. a well balan- its origins back to the 17th Cen it still uses them.
■So cautiously did Kikkoman
two goals.
ced> position playing hockey te- tury, . when two families, the
Two plays later, Turf’s Rick j am, and the their excellent goal Mogis and the Takanashis, began move that not until 1970 was. the
a soy-sauce brewing operation.
product in nationwide- distribu
Inamoto skated the full length tender, Bob Whyte.
Gradually, over the decades, tion. By 1973, the company had
Kikkoman iShoyu grew until it progressed enough to open a soy
dominated soy sauce brewing in sauce-plant in Walworth, Wise.
Japan. The Japanese industry is: By 1976, U.S. sales had grown
a ‘big one: There are some 3,000 to $11 million.
soy-sauce brewers; the product,
While some areas such as DeMAY 14, SUNDAY, FROM 5 PM. to 10 P.M
as common as tabl^ salt, is de- troit and Pittsburgh don’t relivered door-to-door and annual spend, a survey reveals that twoFOR RESERVATION 924-1303
per-capita consumption is about thirds of all UjS. households had
459 CHURCH STREET, TORONTO
2.5 gallons. In this ' scramble, tried soy sauce''and that 61% of
Kikkoman has captured 35% of them are -“users,” that is, they
the market, and its name is as buy more soy sauce when they
familiar as Coca-Cola’s is here. run out.
One of Kikkoman’s studies
found that Japenese Americans
MAY 14, SUNDAY FROM 5 P.M. to 10 P.M.
For Bewt Results
had become so Westernized in
FOR RESERVATION 863-9519
their eating habits that they no Use New Canadian Ads
195 RICHMOND STREET WEST, TORONTO
longer constituted a growing
market. Therefore, the study con
cluded,- the marketing target
Willowdale & Richmond Hill
would have to be the American
population as a whole.
* Design & construction by
1 ■
The U.S. soy-sauce market was
Japanese Landscape
archit
dominated by Chung King and
ects & horticulturists.
LaChoy, which utilized the pro
* Western & Japanese Gard
duct with their lines of Chinese
ens.
Income Tax Reduction
foods.
* Patios, Drives. Walls, Sto
To be held at the
Retirement Income
•So Kikkoman concluded that to
nework
Family Protection
JAPANESE CANADIAN CULTURAL CENTRE
gain a foothold — much less ex
* Landscape Maintenance Ser
Disability Pay Cheques
Toronto, Ontario
Mortgage Redemption
pand — in the U.S. would entail
vice
College Tuition Fund
educating Americans about soy
Member of Landscape Onta
SATURDAY, SEPTEMBER 2, 1978
sauce and emphasizing its versa
rio and Toronto Home Build
For more information contact: Mrs. Sue Sora, 86 Inver
tility.
ers Association.
NATIONAL LIFE
gorden Ave., Agincourt, Ontario MIS 2Z2. Phone 291-2219.
The ad agency urged Kikkoman
OF CANADA
..Or: Mrs. Yuri Mori, 131 McNicoll Ave., Willowdale, Ontario,
to stress how “American” soy
522 UNIVERSITY AVE.
M2H 2B7. Phone 493-7408.
SUITE 700, TORONTO
sauce could be—an approach that
M. H. NISHI
TEL.
598-4050
fit in with Kikkoman’s own stud-
CLASSIFIED
TREND
Custom Tailors
MOTHERS DAY
AT MICHI RESTAURANT
MOTHER’S DAY
AT MASA RESTAURANT
3
COME TO THE
MARPOLE REUNION
COUNTER
INFLATION
BY PLANNED
MONEY
MANAGEMENT
Garden
Enterprises Ltd.
MITS TANOUYE
225-7836
PAGE 2
Turf Cleaners Win CJHL
Kikkoman
Cont. from Page 1
Tia New Canadian
Established in 1939 .
many Americans. It began its ies.
Second Class mail No. 00366
It-;also was expensive, however,By LAURA ODA
of i he -ice to score on a pass push at a time when Americans
A member of Ethnic Press
TORONTO. — Turf Cleaners ^om Randy Maeda. 'But, Yama- considered Japanese products in ■ because Kikkoman decided to rely
Association of Ontario
heavily on television advertising.
won the two game, total score da was not about to give up. ferior. And it didn’t have any suc
and Canada Federation
Only
in
"this
way,
the
company
cessful
models
to
draw
on
because
this
playoff finals to capture
the The last few minutes of
Published on Tuesdays and
believed, could its education pro-*
league championship. Going into period was totally, dominated by few Japanese companies • were
Fridays
grams
succeed.
then
operating
in
a
big
way.
in
the
Yamada
team
and
they
came
the second g*ame with a 2 to 1
T. UMEZUKI PUBLISHER
“We had-to explain what, soy
lead, Turf was given stiff com very close, several times, to sco the'U.S.
K.C. TSUMURA
Nevertheless, Kikkoman de- sauce was and how to use it, and
petition by the aggressive, at ring.
English Section Editor
The pressure on both teams, elded to forge ahead. The com- what the difference is between
times, over anxious, Yamada te
- KEN MORI
our
soy
sauce
and
what
is
made
pany,
which
had
lost
its
overseas
but particularly on Yamada, was
Japanese Section Editor
am.
in
this
country
and
called,
soy
Yamada opened, the game with very evident in the third period. holdings during World War II
SUBSCRIPTION
a high pressure five minutes and Described in one word the last and was anxious to expand again, sauce,” said Suzuki.
$10.00 for Six Months
Therefore, the TV ads empha
totally controlled the puck, but fifteen minutes, were “chippy”, view the U.S. as a logical mar
$17.00 . for one year.
were unable- to .,get -it past the and a total of twelve penalties. ket., Kikkoman already had .a sized how Kikkoman soy sauce
limited base here; it had been ex is specially brewed and aged, -like
foreboding, six foot plus, Turf . were called.
479 Queen Street West,
beer;
the
American
brands,
the
porting
soy
sauce
to
Japanese..
' Every player■ on the ice was
Toronto, Ont. M5V 2A9
goalie Bob Whyte.
PHONE 366-5005
The play was concentrated in giving 100%, a t times the ener- Americans since the last century, ads noted . correctly are made
many and it also had been a heavy im-' chemically.
Turf’s end until Turf’s:
Gary gy became volatile and
Kikkoman decided to start ad
ice porter of U.S. soybeans and
Tanaka was able to capitalize on skirmishes broke out. The
wheat as ingredients for its pro- vertising regionally and picked
a poor Yamada pass. He skated was fast, the play intense.
San Francisco, where it based its
from his blue line, drew the Ya
Yamada’s Dave Okamura sco- ducts.
Domestic Help Wanted
mada goalie to the far right end red, assisted by Ron Kishi and , Finally, many Japanese com U.S. subsidiary.
In a sense, San Francisco was GIRL for house.^cleaning,
live
of his net, and slid the puck into Ed Nabeta to put the team back panies may have a psychological
the open left corner. The period in the running. Playing
short reason for choosing the U.S.; the an easy target. Its. large Japanese in or out, no -language problems,
ended with Turf leading 3 to 1, handed for much of the period, Japanese, defeated in the war, American population knew about 489-0262 (Toronto).
but the score was not indicative both teams were beginning to would look upon business success soy cause and the Kikkoman
of the even competition. '
tire and take unnecessary, penal in America as a “triumph for any brand. But this time, of course,
Two minutes into the second ties. Yamada then scored-.again, Japanese company,” says a Stan the company was trying to tell
period Turf scored again. Gary putting themselves within
one ford Univ, professor who studies not only Japanese Americans but
the rest of the population as well
Tanaka instigated the play by goal of forcing overtime. Step Asian companies.
CUSTOM SHOP FOR
that
soy
sauce
wasn
’
t
strictly
•
In
planning
its
campaign,
Kikpassing the puck to Brian Kita hen Yasuda's goal was set up
LADIES & MEN’S
koman
moved
cautiously.
“
Our
Japanese
and
Kikkoman
was
the
mura. Kitamura could have shot by Andy Nabeta.
MADE TO MEASURE SUITS
premium
product.
company
’
s
basic
philosophy
has
at this point but chose to pass
Unfortunately for_ Yamada,
SLACKS, SKIRTS
been
gradual
penetration
of
the
By
1959,
it
was
ready
to
tackle
to Richard Nabeta who scored, they had to play the last- ninety
GROUP BLAZERS ETC.
market,
”
says
Shinichi
Suzuki,
Los
Angeles.
Over
the
next
10
putting Turf ahead 4 to 1.
seconds of the game shorthand
129 SPADINA AVE., 6th
years,
Kikkoman
expanded
very
currently
head
of
the
U.S.
sub
Ymada redirected their • frus ed. This; may have cost
them
6th FLOOR
gradually
on
a
region-by-region
sidiary.
.
tration into fast skating
and the tie. But, until the last whi
TORONTO, ONT. M5V 2L3
A cautious approach has been basis. Tn all cases, the company
close checking and came up with stle blew, both teams played, to
PHONE 368-8472
a
cornerstone
of
Kikkoman
’
s
busi
used
food
brokers,
on
the
grounds
their first tally of the game on their maximum. Turf’s one goal
WALLY H. KAYAMA
its
own
‘
'sales
ness
philosophy
throughout
its
that
maintaining
a play set up by Ed Nabeta and lead going into this final game
TOM BATTISTA
too
much;
and
long
history.
The
company
traces
force
would
cost
George Shimono. Kelly Kiyona- won the championship for them..
ga scored to close the gap 'to Congratulations to. a well balan- its origins back to the 17th Cen it still uses them.
■So cautiously did Kikkoman
two goals.
ced> position playing hockey te- tury, . when two families, the
Two plays later, Turf’s Rick j am, and the their excellent goal Mogis and the Takanashis, began move that not until 1970 was. the
a soy-sauce brewing operation.
product in nationwide- distribu
Inamoto skated the full length tender, Bob Whyte.
Gradually, over the decades, tion. By 1973, the company had
Kikkoman iShoyu grew until it progressed enough to open a soy
dominated soy sauce brewing in sauce-plant in Walworth, Wise.
Japan. The Japanese industry is: By 1976, U.S. sales had grown
a ‘big one: There are some 3,000 to $11 million.
soy-sauce brewers; the product,
While some areas such as DeMAY 14, SUNDAY, FROM 5 PM. to 10 P.M
as common as tabl^ salt, is de- troit and Pittsburgh don’t relivered door-to-door and annual spend, a survey reveals that twoFOR RESERVATION 924-1303
per-capita consumption is about thirds of all UjS. households had
459 CHURCH STREET, TORONTO
2.5 gallons. In this ' scramble, tried soy sauce''and that 61% of
Kikkoman has captured 35% of them are -“users,” that is, they
the market, and its name is as buy more soy sauce when they
familiar as Coca-Cola’s is here. run out.
One of Kikkoman’s studies
found that Japenese Americans
MAY 14, SUNDAY FROM 5 P.M. to 10 P.M.
For Bewt Results
had become so Westernized in
FOR RESERVATION 863-9519
their eating habits that they no Use New Canadian Ads
195 RICHMOND STREET WEST, TORONTO
longer constituted a growing
market. Therefore, the study con
cluded,- the marketing target
Willowdale & Richmond Hill
would have to be the American
population as a whole.
* Design & construction by
1 ■
The U.S. soy-sauce market was
Japanese Landscape
archit
dominated by Chung King and
ects & horticulturists.
LaChoy, which utilized the pro
* Western & Japanese Gard
duct with their lines of Chinese
ens.
Income Tax Reduction
foods.
* Patios, Drives. Walls, Sto
To be held at the
Retirement Income
•So Kikkoman concluded that to
nework
Family Protection
JAPANESE CANADIAN CULTURAL CENTRE
gain a foothold — much less ex
* Landscape Maintenance Ser
Disability Pay Cheques
Toronto, Ontario
Mortgage Redemption
pand — in the U.S. would entail
vice
College Tuition Fund
educating Americans about soy
Member of Landscape Onta
SATURDAY, SEPTEMBER 2, 1978
sauce and emphasizing its versa
rio and Toronto Home Build
For more information contact: Mrs. Sue Sora, 86 Inver
tility.
ers Association.
NATIONAL LIFE
gorden Ave., Agincourt, Ontario MIS 2Z2. Phone 291-2219.
The ad agency urged Kikkoman
OF CANADA
..Or: Mrs. Yuri Mori, 131 McNicoll Ave., Willowdale, Ontario,
to stress how “American” soy
522 UNIVERSITY AVE.
M2H 2B7. Phone 493-7408.
SUITE 700, TORONTO
sauce could be—an approach that
M. H. NISHI
TEL.
598-4050
fit in with Kikkoman’s own stud-
CLASSIFIED
TREND
Custom Tailors
MOTHERS DAY
AT MICHI RESTAURANT
MOTHER’S DAY
AT MASA RESTAURANT
3
COME TO THE
MARPOLE REUNION
COUNTER
INFLATION
BY PLANNED
MONEY
MANAGEMENT
Garden
Enterprises Ltd.
MITS TANOUYE
225-7836
Page 3
Tuesday, May 9, 1978
TORONTO JAPANESE GOSPEL CHURCH
St. John’s Presbyterian, Broadview at-Simpson Ave.
Sunday School and Worship Service, 2:00 p.m.
Tuesday: Prayer and Study.Fellowship’8:00 p.m.
Friday: Young Peoples Christian Fellowship 8:00 p.m. ■ Phone contact: Mr. S. Yokota 425-6128, Mr. H; Yoshida 461-1686.
TORONTO JAPANESE SEVENTH DAY
ADVENTIST CHURCH
Saturday
9:30 a.m. — Bible Study
11:00 a.m. — Worship Preaching Service
19 Mortimer Ave., Toronto — Tel. 491-6740
ALL WELCOME
TORONTO BUDDHIST CHURCH
918 BATHURST ST., TORONTO
Telephone: 534-4302
MAY 14, 1978 PARENTS DAY SERVICE
10:30 a.m. Sunday School
11:00 a.m. Morning Service
2:00 p.m. Japanese Service
Rev. T. Moriki (461-6670)
SEICHO-NO-IE
TRUTH OF LIFE CHURCH
English Service & Sunday School
on Sundays at 10:30 a.m.
666 Victoria Park Ave., At Danforth
Toronto, Ont. .
!T?S!?!!?^™^T!^^
----------- -...■
...', -;
- - -
'
When Buying Or Selling A Home
@
Call KEN HORI
K. HORI REAL ESTATE
REAL ESTATE CONSULTANT
SELLING AND BUYING OF HOMES
ARRANGING AND SELLING OF MORTGAGES
PLEASE CALL MITS KURODA
G. MANSI REAL ESTATE
Member of Toronto Real Estate Board and Photo MLS Service
2627 EGLTNTON AVE. E. 267-1179
Res. 261-2581
TOM’S TELEVISION
1055 MIDLAND AVENUE (Oriole Plaza) SCARBOROUGH, ONTARIO
759-1583
SALES & S E R VI C E >5?^
REPAIRS TO ALL MAKES
GROUP FLIGHT TO JAPAN
Departure Date: May 16 'May 23, June 13, June 20,
June 27
CHARTER CLASS FARE:
Toronto - Vancouver (return) From $189.00
Toronto-San Francisco - Los Angeles From $222.00 *
IWATA’S EUROPEAN TOUR
8 countries in 23 days; Sept. 19 departure from Toronto-Van.
PLEASE CONSULT US ON THE ABOVE DATES
K. Iwata Travel Service
Toronto Office 162 Spadina Ave. 869-1291
KEN KUTSUKAKE
TORONTO. — Our appreciation to all /those who made the
Princess Ball ‘78 such a tremendous success. Our thanks go to'
all of you who attended and encouraged the young contestants, to
all the organizations who responded to our request and to the
many donors of- some .great prizes. Even a smoked turkey! and a
weekend at the Prince.
Our Princess for ‘78 was selected by some notable personaliti
es. Our judges for the evening'were Mrs. F. Okada, wife of Con
sul General, Mrs.- iSetsuko Thurlow, Ms. Christine /Scott, Mr. Bob
Church and Mr. Peter Trueman. Selection of first, second and
third was very difficult as all the contestants were excellent. Jud
ging was based on poise, personality, appearance, communication
skill, hobbies and interests.
k
z
Miss Tokyo ‘78 Noreen Hoita —■ JC Ski Club .
.jFirst Runner-up Kathy Fujimoto •—JCGC Karate Club
Second Runner-up Marsh Tsuda — Nisei Women’s Club
Naomi Nakamura —• Hara Yagi, Patti Oshimo — Japanese
United Church, Teresa Nishikawa — JCCO Auxiliary, Pam Oha
shi — .Sakura Kai, Vicki Asada — Toronto Japanese Language
| School.
Miss Tokyo ‘78 was presented with a beautiful trophy, a
trip to London, England, a lovely white gold ring,- certificate
from Ports International, a lovely gown . and many other valu
able prizes. All the contestants received lovely prizes and there
were also some super door prizes.
Radiant, Miss Julia Kawaguchi, ’ Miss Tokyo ‘77, led the gro
up and spoke on her year’s experiences. -We were' most impre- ,
ssed with the poise of these young people as each spoke in front
of a capacity audience. The friendship and comfaderie amongst
the contestants was of the best.
The evening began with the presentation of 170 books for the
JCCC Library, presented by Consul General Okada, on behalf of
the Japanese Government. Later in the evening, the audience was
entertained by the beautiful dancing of Manuel and Doreen Dos
.———"'
Santos. The lemainder of the evening was filled with the versa
tile music of Bill Berle & his Orchestra.
Bar facilities and delectable foods were in the’capable hands
of the Haru-Yagi group.
— Princes Ball Committee
Japanese Canadian Cultural Centre
MEMBER OF TORONTO REAL ESTATE BOARS
14 Parivala Crea
Phone: 431-9191
*
Scarboroagh, Ontario
ItCil
Princess Ball 1978
Is Tremendous Success
It is a good policy to
have the Right Policy
WILLIAM WALES LTD.
INSURANCE AGENTS
Carlton St. 10th floor
Toronto 2-A, Ont.
PHONE 368-4681
Buy and Sell Your House
Through
TOSH IWAI
MELL REAL ESTATE LTD.
1880 O'CONNOR DRIVE
SUITE 505
TORONTO, ONT.
757-5184
Custom Picture
Framing
Nishimura
PICTURE FRAMES
1278 Yonge St., Toronto 7, Ont.
South of Woodlawn
TOKIO NISHIMURA
PHONE 923-6877
^4(net
OF TORONTO
♦ FORMAL RENTALS
Custom Made Suits
& Trousers
437 Danforth Ave. Toronto
Tel. 463-8104
Wedding And
Photo Finishing
Sumida
Photographic
SERVICE IS QUICK and Eco
nomical. Since all works
from picture taking to print
finishing, is done by our staff.
PHONE 423-8143
/”3f\ Japan’s
Shop
Authentic Oriental Gifts
Kimonos & Accessories
^Noritake China
463 Eglinton Ave.W.
phone 489-8611
।
I
733 Danforth Ave.
Toronto
JAPANESE CANADIAN CULTURAL CENTRE
FILM SOCIETY PRESENTS
Phone Store 463-3426
Home 469-0293
OTOKO WA TSURAI YO
Japanese Food
Deliver Evenings
and Saturdays
(TORASAN: SUNSET GLOW)
MAY 14, 1978
3:00 p.m. & 8:00 p.m.
TORASAN’S SEVENTEENTH APPEARANCE
WHO KNOWS TORASAN’S MIND AND HEART,
BUT A RED DRAGON FLY?
IWATA TRAVEL
EUROPEAN TOUR
London, Holland, Germany, Austria, Italy, Monaco,
France & Switzerland
Sept. 19 — Oct. 11
Superior Tourist Class Hotel, shower or bath
Most breakfast and dinners included
Sightseeing with local guide and many other extras
Cost from Toronto $1213.00 from Vancouver $1333.00
Please call K. Iwata Travel Service Ltd. for further
information. Limited number, so book early.
Toronto 869-1291
Vancouver 254-5101
Alcan
Building
Products
Authorized Dealer
"MISTER
ALUMINUM"
INSTALLATIONS
Metro Toronto License B1971
Member of. Better Business
Bureau
* EAVESTROUGH, Conti
nuous lengths
* SOFFIT & FASCIA, for
roof overhang
* SIDING * SHUTTERS
* STORM DOORS &
WINDOWS
755-6505
Proprietor: Masao Aida
TORONTO JAPANESE GOSPEL CHURCH
St. John’s Presbyterian, Broadview at-Simpson Ave.
Sunday School and Worship Service, 2:00 p.m.
Tuesday: Prayer and Study.Fellowship’8:00 p.m.
Friday: Young Peoples Christian Fellowship 8:00 p.m. ■ Phone contact: Mr. S. Yokota 425-6128, Mr. H; Yoshida 461-1686.
TORONTO JAPANESE SEVENTH DAY
ADVENTIST CHURCH
Saturday
9:30 a.m. — Bible Study
11:00 a.m. — Worship Preaching Service
19 Mortimer Ave., Toronto — Tel. 491-6740
ALL WELCOME
TORONTO BUDDHIST CHURCH
918 BATHURST ST., TORONTO
Telephone: 534-4302
MAY 14, 1978 PARENTS DAY SERVICE
10:30 a.m. Sunday School
11:00 a.m. Morning Service
2:00 p.m. Japanese Service
Rev. T. Moriki (461-6670)
SEICHO-NO-IE
TRUTH OF LIFE CHURCH
English Service & Sunday School
on Sundays at 10:30 a.m.
666 Victoria Park Ave., At Danforth
Toronto, Ont. .
!T?S!?!!?^™^T!^^
----------- -...■
...', -;
- - -
'
When Buying Or Selling A Home
@
Call KEN HORI
K. HORI REAL ESTATE
REAL ESTATE CONSULTANT
SELLING AND BUYING OF HOMES
ARRANGING AND SELLING OF MORTGAGES
PLEASE CALL MITS KURODA
G. MANSI REAL ESTATE
Member of Toronto Real Estate Board and Photo MLS Service
2627 EGLTNTON AVE. E. 267-1179
Res. 261-2581
TOM’S TELEVISION
1055 MIDLAND AVENUE (Oriole Plaza) SCARBOROUGH, ONTARIO
759-1583
SALES & S E R VI C E >5?^
REPAIRS TO ALL MAKES
GROUP FLIGHT TO JAPAN
Departure Date: May 16 'May 23, June 13, June 20,
June 27
CHARTER CLASS FARE:
Toronto - Vancouver (return) From $189.00
Toronto-San Francisco - Los Angeles From $222.00 *
IWATA’S EUROPEAN TOUR
8 countries in 23 days; Sept. 19 departure from Toronto-Van.
PLEASE CONSULT US ON THE ABOVE DATES
K. Iwata Travel Service
Toronto Office 162 Spadina Ave. 869-1291
KEN KUTSUKAKE
TORONTO. — Our appreciation to all /those who made the
Princess Ball ‘78 such a tremendous success. Our thanks go to'
all of you who attended and encouraged the young contestants, to
all the organizations who responded to our request and to the
many donors of- some .great prizes. Even a smoked turkey! and a
weekend at the Prince.
Our Princess for ‘78 was selected by some notable personaliti
es. Our judges for the evening'were Mrs. F. Okada, wife of Con
sul General, Mrs.- iSetsuko Thurlow, Ms. Christine /Scott, Mr. Bob
Church and Mr. Peter Trueman. Selection of first, second and
third was very difficult as all the contestants were excellent. Jud
ging was based on poise, personality, appearance, communication
skill, hobbies and interests.
k
z
Miss Tokyo ‘78 Noreen Hoita —■ JC Ski Club .
.jFirst Runner-up Kathy Fujimoto •—JCGC Karate Club
Second Runner-up Marsh Tsuda — Nisei Women’s Club
Naomi Nakamura —• Hara Yagi, Patti Oshimo — Japanese
United Church, Teresa Nishikawa — JCCO Auxiliary, Pam Oha
shi — .Sakura Kai, Vicki Asada — Toronto Japanese Language
| School.
Miss Tokyo ‘78 was presented with a beautiful trophy, a
trip to London, England, a lovely white gold ring,- certificate
from Ports International, a lovely gown . and many other valu
able prizes. All the contestants received lovely prizes and there
were also some super door prizes.
Radiant, Miss Julia Kawaguchi, ’ Miss Tokyo ‘77, led the gro
up and spoke on her year’s experiences. -We were' most impre- ,
ssed with the poise of these young people as each spoke in front
of a capacity audience. The friendship and comfaderie amongst
the contestants was of the best.
The evening began with the presentation of 170 books for the
JCCC Library, presented by Consul General Okada, on behalf of
the Japanese Government. Later in the evening, the audience was
entertained by the beautiful dancing of Manuel and Doreen Dos
.———"'
Santos. The lemainder of the evening was filled with the versa
tile music of Bill Berle & his Orchestra.
Bar facilities and delectable foods were in the’capable hands
of the Haru-Yagi group.
— Princes Ball Committee
Japanese Canadian Cultural Centre
MEMBER OF TORONTO REAL ESTATE BOARS
14 Parivala Crea
Phone: 431-9191
*
Scarboroagh, Ontario
ItCil
Princess Ball 1978
Is Tremendous Success
It is a good policy to
have the Right Policy
WILLIAM WALES LTD.
INSURANCE AGENTS
Carlton St. 10th floor
Toronto 2-A, Ont.
PHONE 368-4681
Buy and Sell Your House
Through
TOSH IWAI
MELL REAL ESTATE LTD.
1880 O'CONNOR DRIVE
SUITE 505
TORONTO, ONT.
757-5184
Custom Picture
Framing
Nishimura
PICTURE FRAMES
1278 Yonge St., Toronto 7, Ont.
South of Woodlawn
TOKIO NISHIMURA
PHONE 923-6877
^4(net
OF TORONTO
♦ FORMAL RENTALS
Custom Made Suits
& Trousers
437 Danforth Ave. Toronto
Tel. 463-8104
Wedding And
Photo Finishing
Sumida
Photographic
SERVICE IS QUICK and Eco
nomical. Since all works
from picture taking to print
finishing, is done by our staff.
PHONE 423-8143
/”3f\ Japan’s
Shop
Authentic Oriental Gifts
Kimonos & Accessories
^Noritake China
463 Eglinton Ave.W.
phone 489-8611
।
I
733 Danforth Ave.
Toronto
JAPANESE CANADIAN CULTURAL CENTRE
FILM SOCIETY PRESENTS
Phone Store 463-3426
Home 469-0293
OTOKO WA TSURAI YO
Japanese Food
Deliver Evenings
and Saturdays
(TORASAN: SUNSET GLOW)
MAY 14, 1978
3:00 p.m. & 8:00 p.m.
TORASAN’S SEVENTEENTH APPEARANCE
WHO KNOWS TORASAN’S MIND AND HEART,
BUT A RED DRAGON FLY?
IWATA TRAVEL
EUROPEAN TOUR
London, Holland, Germany, Austria, Italy, Monaco,
France & Switzerland
Sept. 19 — Oct. 11
Superior Tourist Class Hotel, shower or bath
Most breakfast and dinners included
Sightseeing with local guide and many other extras
Cost from Toronto $1213.00 from Vancouver $1333.00
Please call K. Iwata Travel Service Ltd. for further
information. Limited number, so book early.
Toronto 869-1291
Vancouver 254-5101
Alcan
Building
Products
Authorized Dealer
"MISTER
ALUMINUM"
INSTALLATIONS
Metro Toronto License B1971
Member of. Better Business
Bureau
* EAVESTROUGH, Conti
nuous lengths
* SOFFIT & FASCIA, for
roof overhang
* SIDING * SHUTTERS
* STORM DOORS &
WINDOWS
755-6505
Proprietor: Masao Aida
Page 4
PAGE 4
Tuesday, May 9, 1978
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JAPANESE FOOD STORE
LAWRENCE
Parkwood Gent'i
^
—Used Cars
LU
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OPEN-7DAYS A WEEK
SMT W 10a.m. TO 6p.m.
221 SPADINA AVE. TORONTO
TEL. 862-1082
IWAKI
^I^AKl OPEN 7DAYSAWEEK
« Sheldrake Blvd
^ Lob laws
EGUNTON
Sun. thru Wed. IOam-6pm
Thu. thru Sat. IOam-9pm
2627 Yonge St. Toronto
TELEPHONE 481-8928
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Of Toronto Ltd
45 Richmond Street West,Toronto.
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Phone (416) 361-1994
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137 Yong. S:r*«t. ARCADE Building, Suite 253tToronto, Onlarto. CANADA
Tele.-OB-22677
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(416J 363:6363
137 Yonge St., Arcade Bldg. Ste, 253
Toronto, Ont. M5C 1W6
Phone 261-7040 — We Deliver
Shimizu Shoten Ltd.
349 East Hastings St.,
P.O. Box 65569
Vancouver, B.C.
Vancouver, B.C.
TEL. 689-3471
689-3472
685-9413
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Parkwood Gent'i
^
—Used Cars
LU
CD
OPEN-7DAYS A WEEK
SMT W 10a.m. TO 6p.m.
221 SPADINA AVE. TORONTO
TEL. 862-1082
IWAKI
^I^AKl OPEN 7DAYSAWEEK
« Sheldrake Blvd
^ Lob laws
EGUNTON
Sun. thru Wed. IOam-6pm
Thu. thru Sat. IOam-9pm
2627 Yonge St. Toronto
TELEPHONE 481-8928
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Of Toronto Ltd
45 Richmond Street West,Toronto.
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Phone (416) 361-1994
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137 Yong. S:r*«t. ARCADE Building, Suite 253tToronto, Onlarto. CANADA
Tele.-OB-22677
S«*M
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A#-A#
±■8
Csbel TOKY0TDORS
(416J 363:6363
137 Yonge St., Arcade Bldg. Ste, 253
Toronto, Ont. M5C 1W6
Phone 261-7040 — We Deliver
Shimizu Shoten Ltd.
349 East Hastings St.,
P.O. Box 65569
Vancouver, B.C.
Vancouver, B.C.
TEL. 689-3471
689-3472
685-9413
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Page 5
Tuesday, May 9, 1978-
PAGE 5
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Islington Japanese Evangel Centre,
310 Burnhamthorp Rd., Islington
Benihana of Tokyo Inc., 28 West 44th Street,
Nw York, N.Y. 10036 (212) 354-7477 '
BEniHnnnofTOKVo
Royal York Hotel Toronto
08^8 OS)
Tel. (416) 367-9700
9:45
B^fflg^ 11:00
245-7549, 284-3546
TASTE OF CHINA
Restaurant & Tavern
467-469 Queen St. West
Toronto,-Ont.
‘livery Service 367-0444
Small or Large parties
PHONB
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3 K
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TORONTO, ONT.
Crown Life
GIFT
SHOP
FRANK G. YADA
MICKEY YADA, . Comm.
1050 WEST PENDER ST.
VANCOUVER, B.C.
PHONE 682-6511
RES. 985-3919, 325-2528
GINZA
RESTAURANT
.^130 Dundas Street West,
Islington, Ontario
Tel. 231-4000
Aura 134 NTIC JAPANESE DISHES
MICHI" RESTAURANT
459 CHURCH STREET
PHONE 924-1303
''Masa" Restaurant
195 RICHMOND ST. WEST
TORONTO, ONTARIO
PHONE 863-9519
PAGE 5
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310 Burnhamthorp Rd., Islington
Benihana of Tokyo Inc., 28 West 44th Street,
Nw York, N.Y. 10036 (212) 354-7477 '
BEniHnnnofTOKVo
Royal York Hotel Toronto
08^8 OS)
Tel. (416) 367-9700
9:45
B^fflg^ 11:00
245-7549, 284-3546
TASTE OF CHINA
Restaurant & Tavern
467-469 Queen St. West
Toronto,-Ont.
‘livery Service 367-0444
Small or Large parties
PHONB
EiijuimiiiD=
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3 K
M2 FAPS AVE.,
TORONTO, ONT.
Crown Life
GIFT
SHOP
FRANK G. YADA
MICKEY YADA, . Comm.
1050 WEST PENDER ST.
VANCOUVER, B.C.
PHONE 682-6511
RES. 985-3919, 325-2528
GINZA
RESTAURANT
.^130 Dundas Street West,
Islington, Ontario
Tel. 231-4000
Aura 134 NTIC JAPANESE DISHES
MICHI" RESTAURANT
459 CHURCH STREET
PHONE 924-1303
''Masa" Restaurant
195 RICHMOND ST. WEST
TORONTO, ONTARIO
PHONE 863-9519
Page 6
NEW
PAGE 6
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Tuesday, May ^, 1978
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