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The New Canadian — September 27, 1985

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Page 1

The New Canadian
•An Independent Organ for Canadians of Japanese Origin

■ VOL. 49 — NO. 72

The
PANA
meet
By Mike Hoshiko
The third Pan American
Nikkei Association (PANA)
met in Sao Paulo, Brazil, and
gave me the opportunity to do
several things. One was to at­
tend the convention, another
was to visit my Brazilian cou­
sins, and another was to visit
a Brazilian Nisei amateur
radio operator, PY2DM, that I
was in touch with. Also, I was
able to get acquainted with
some American Nisei like
Bill Hosokawa and get re-acquainted with the Naka­
shimas' from Montreal after
nearly 40 years.
The whole experience was
crammed into a few days, and
the high point was being able
to visit 3 cousins that I had
not seen since I saw them on
a short trip to Japan when we
were -pre-schoolers many
years ago.
The two male cousins live
about one hour's flying time
from Sao Paulo out in a coun­
try town called Cravinos, and
the girl cousin lives near Sao
Paulo. Their mother was my
mother's older sister. My girl
cousin Keiko's husband,
now retired, has a thriving
home business making face
creams, hair lotion, etc. but
the interesting thing was that
he was taught how to make
these items from the father of
Macahico Tisaka who was
the President of the Organiza­
tion Committee of the 3rd
PANA.
The story that interested
me most was that after World
War II, the Brazilian Japanese
were divided in their beliefs
about the outcome of the
war. Some believed that Ja­
pan has lost the war, and
others thought Japan didn't
lose. This dicotomy persisted
almost 15 years after the war
ended.
My cousins and my radio
amateur friend as well as
others indicated to me that
those who believed that
Japan had lost the war were
harassed and some even killed
by the group who didh 't wish
to believe Japan lost.
Also within this group were
opportunists who took advan­
tage of those who didn't
believe and hoodwinked the
gullable and naive with worth(Con tinued on page 2)

TORONTO, ONT.

FRIDAY, SEPTEMBER 27, 1985

Sankai Juka dancer dies in N. York Chapter of NAJC
six-storey fall in Seattle becomes official Redress
SEATTLE. — A member of
representativeforToronto
Sankai Juku, a Japanese
dance group that performs
while descending ropes, died
recently after he fell six
stories and landed on a side­
walk in front of a crowd of
hundreds gathered to watch
the show.
The dancer, Yoshiuki Taka­
da, was taken to hospital,
where he died shortly of
“multiple trauma and head in­
juries,” said hospital spokes­
woman Ann Cox.
The fall came as Sankai
Juku was beginning a U.S.
tour. Last year, the acclaimed
troupe performed in June at
the Toronto International
Festival and then went on to
Los Angeles as part of the
Olympics' arts festival. The
dancers cover their bodies
with white makeup and hang
upside down to perform a
“dance of birth and death,”
according to promotional re­
leases.
“What apparently had hap­
pened,” said Seattle police
Sgt, John Hilton, “is (the per­
formers) dance, roped toge­
ther, all the way down to the
sidewalk. Apparently, as
soon as they came over the
top (of the building), the rope
broke or one person came un­
hooked and came six stories
down . . .”

WINNIPEG. — The NAJC
National Council passed the
motion that the North York
Chapter of NAJC become the
official representative on
redress in Toronto until the
next Council meeting. The is­
sue was raised at the NAJC
telephone conference of
June 16, 1985 and ballots
were sent to all centers. All
centers registered votes with
the exception of Montreal.
Members of the National
Council took action because
they felt that the former To­
ronto representatives tried to
discredit the efforts of the na­
tional organization rather
than supporting the mandates
established by Council. Fur­
thermore, very little effort
was made to communicate
the policies of NAJC and up­
date their constituents on the
progress of redress.
Therefore, the recognition
of the North York Chapter of
NAJC was necessary so that
Toronto would have a voice
concerning redress.

Dancer Yoshijuki Takada
at the beginning

JaTSUKUBA, Japan.
pan's Expo 85, a mammoth
exhibition designed to illus­
trate life in the dawn of the
robot age, closed recently
after a six-month run and bit­
ter complaints from business­
men that it had left them well
out of pocket.
Instead of the anticipated
bonanza in takings, operators
of shops, restaurants and
guest houses claimed they
found it hard to make ends
meet.
“About 90 per cent of oper­
ators inside the exhibition
grounds ended up in the red,”
Yasumichi Yamaguchi of the
Shopowners' Union said.
Restaurants, fast food stands
and souvenir shops lost more
than $47 million, he said.
Spectators who swarmed
into the grounds for the clos­
ing ceremonies found a wealth
of surplus souvenir bargains
ranging from $1 tee shirts to a
large brass Buddha knocked
down 40 per cent to $3,600.
Canada and 45 other coun­
Two Japan firms hope
tries hopeful of exporting to
to build $44.5 million
Japan took part in the exhibi­
B.C. hot springs complex tion. The fair barely reached
PEMBERTON, B.C. — Two jts target of 20 million visi­
unnamed Japanese multina­ tors.
tional corporations have
Male graduates
made a formal submission to
only recruited in
the B.C. government fora pro­
posed $44.5 million hot springs
2 of 3 Jpn. firms
spa-aquaculture-hot house
TOKYO. — Two in three Japanese
complex.
enterprises took on only male college

graduates for their recruitment in
April last year, a Labor Ministry sur­
vey report said recently.
The survey on female workers'
employment and management for
1984 was conducted by the ministry
in August last year before the enact­
ment of the equal job opportunity law
in April. The survey covered 4,800 pri­
vate firms with more than 30 regular
B.C. Hydro had drilled the employees.
The report said 64 percent of the
wells to 3,500 metres. Hydro
surveyed firms replied that they hired
had considered power gener­ only male graduates while 31 percent
ation by steam, but later • employed both male and female gra­
duates. Out of all avertisements for
abandoned the project.
jobs available, 65 percent asked for
males only and 34 percent for both
males and females.
In the previous survey in 1981,
beer, disappointing about 80 firms employing only males and
those employing both males and fe­
revellers, he said.
Miyata said the fraternity males were 71 and 24 percent,
respectively thus the latest survey
staged the gathering, in which showed
improvement in the employ­
participants wore Roman­ ment of women.
style togas, without a liquor
For reassignment or promotion, 63
permit because of the diffi­ percent of the companies have posi­
culty in obtaining one. Char­ tions in which no women are working,
and only 56 percent are providing wo­
ges have been laid.
men with promotion opportunities.

The lands, parks and hous­
ing ministry has invited pro­
posals to develop the geo­
thermal rights for three deep
wells drilled on crown Jand at
Meager Creek, 66 kilometres
northwest of Pemberton.

The fatal fall

Fraternity beer bash for charity raided by police
TORONTO. — A fraternity
beer bash to raise money for
a Toronto hospital went flat
when police raided the party
because it lacked a liquor
permit.
“It's not fair...” said Martin
Miyata, 22, president of
Lambda Chi Alpha, which

was hosting the annual event
to aid the Hospital for Sick
Children recently. “It wasn't
one of those wild fraternity
things you hear about.”
About $400 had been col­
lected when police ended the
party at the St. George St. fra­
ternity house and seized the

Japan Expo
ends with losses

Page 2

THE

Page 2

NEW

Friday, September 27, 1985

CANADIAN

Hoshiko

(Continued from page 1)

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Toronto, Ontario

Telephone 487-3508
JCECS KUNIHIRO MINISTRY
Sept. 29 — Oct. 30, 1985
The JCECS (Japanese Canadian Evangelical Christian
Society) invites you to join Rev. Hideo Kunihiro of Brazil in
a series of Japanese/English evangelical outreach meetings
being held in various cities across Canada during the above
period.
CITY

dates

CONTACT PERSON

Stan Yokota
Harry Yoshida
Nobuo Matsubara
Mas Kobayashj
Philip Hatano
Yasuo Tano
Juni Anli
Tom Terai
Kelowna
Bill Hoshizaki
Vancouver• Jonathan Yokoyama

Sept.29-Oct.5 Toronto
Oct.6-9
Winnipeg
0ct.10-13
Edmonton
Oct. 14-16
Lethbridge
Oct. 17-21
Calgary
Oct.22-24

Oct.25-30

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less yen and other scams. able to speak English, Japan­
Second Goss Mail No. 0366
Some of these who got weal­ ese and Spanish was best of
A member of Ethnic Press
thy are now “respected” all. With only English it was
.Association of Ontario
and Canada Federation
members of the Brazilian' marginal, that is if you wanted
Publisher & Japanese Editor
to interact with many Brazilian
community.
Kenzo Mori
A curious thing happened NiseL With Japanese your
English Editor'
according to Frank Kasama, a horizons were considerably
Kei Tsumura
California Nisei who is regis­ wider, but if you were fluent
Published on Tuesdays and
tered to practice law in USA in Spanish it was almost as
Fridays
and Japan, one of a very elite good as knowing Portuguese.
479 Queen Street West
Since Spanish is the fastest
group of about 120. He said
Toronto, Ont. M5V2A9
that many Nikkei corporations growing language in the U.S.
, PHONE 366-5005
who had originally backed and is in second place now, it
Subscription in advance: $25.00
per year, $15.00 for six months
the convention pulled out, would be good to learn the
thereby leaving the convention language. For that purpose I
with a serious cash flow pro­ am now starting to study
blem. Sombody got to the Spanish at this late date. Also
corporations and sold them I want to contact Spanish
the story that the US Nisei speaking radio hams.
were a bunch of radicals who
FURUYA TRAVEL SERVICE
The hospitality and friend­
were coming to Brazil to stir
liness of everybody made this
up trouble which would gen­
3rd ANNUAL
convention very enjoyable.
erate discrimination for the
The one bad thing was that . THANKSGIVING WEEK-END
Brazilian Nikkei.
you had to be constantly on
TO LAS VAGAS
Apparently there, were
your guard not to get taken by
some members of the Brazil­
ian Nikkei community who felt pickpockets, purse snat­ •OCT. 10/13. 2 SEATS LEFT
that if the Nisei began to dig chers, and other types of
CALL 977 7655
deep and research the history thieves, although I don't
of the Japanese they would think it was as bad as places
find documentation of shady like 'Detroit where they tell
HELP WANTED
you
not
to
walk
out
in
the
things that went on during
EXPERIENCED dry cleaning
and after the war. Apparently ‘ streets at night, and to take a presser wanted. Full or part
all the members of the Organ­ cab going from one hotel *o time. Top wages. Apply Gen­
izing Committee were called, another because the criminals tle Touch Dry Cleaning, 2931
but to their credit they did not are violent. I avoid going to St. Clair Ave. East, Toronto.
conventions held in Detroit.
respond to this pressure.
Phone 751-8841.
It appears that because of
Brazil is a great place to
the comparative youth of the buy quality shoes and you
Brazilian Nisei they are not at can find them in small sizes.
the financial stability level of Also if you are interested in
the US Nisei. This period jewelery it is very good be­
might be compared to the cause the stones mined in
time that the Canadian Nisei Brazil enter duty free into the
sent a delegation to Ottawa U.S. All gold is 18 carats there
to seek franchise, the Nisei too.
needed financial backing
The 4th PANA conference
from the Issei.
is going to be held in Argen­
To get the most out of this tina in 1987, so brush up on
convention, knowing English your Japanese and learn Spa­
was not enough, you had to nish, too. You will have a great
be able to speak Japanese time at the convention, and
and/or Spanish. Even though also you can take advantage
Brazil is a Portuguese-speak­ of tourist attractions like the
ing country, with Spanish you Amazon, Lima, Rio de Janeiro,
could get along nicely. Being and a lot of other places.

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Page 3

Friday, September 27, 1985

THE

PERSONAL NOTES
OSAKA
WINNIPEG. — Mrs. Midori
\ HIRATA
Osaka passed away on July
RICHMOND, B.C. — Mr. 23,1985 at the Princess Eliza­
Ibei Hirata passed away in beth Hospital in her 84th year.
She lived and married in
hospital on Septembers, 1985
in Richmond, B.C. Survived Hokkaido, Japan before im­
by his loving wife, Yae; 1 migrating to Vancouver, B.C.
daughter Hatsuyo and son-in- in 1926. Mrs. Osaka lived in
law Yoshihiro; 1 son Haruo Montreal for 16 years prior to
and daughter-in-law Diane; 6 settling in Winnipeg in 1962.
She was predeceased by
grandchildren and 2 great­
grandchildren. Funeral ser­ her husband, Otokichi, in
vice was held on September 7 1963. She is survived by son,
at Steveston United Church Hiroakis (Stan), daughter-inwith the Rev. K. Matsugu offi­ law, Georgia, their son,
ciating. Richmond Funeral Robert of Winnipeg; daughter,
Kimiko, son-in-law, Frank Ka­
Home. Cremation.
wahara, and their children,
Traci, Kerry and Andrew, all
KAYAMA
TORONTO. — Mr. Walter of Torrance, California.
Funeral service was held
Hiroshi Kayama passed away
on September 19, 1985 at the on July 26, 1985 at the Mani­
Toronto East General Hospital. toba Buddhist Church with
Beloved husband of Lillian Rev. Miyakawa officiating;
Okada. Dear father of Glenn, ► cremation at Garry Memorial
Donna, Verna and Linda. Lov­ Gardens.

I

OBI T U A R I E S ~|

ed grandfather of Stacy. Bro­
ther of Isamu, Akira, Susumu,
Noboro and Miyoko.
Troll Funeral Home. Cosburn United Church. Inter­
ment Highland Memory Gar­
dens.

WEDDING
TORGALSON-NAGAMORI
WINNIPEG. — On Saturday,
September?, 1985, in the Uni­
tarian Church, Banning Street,
Cheryl Akemi, daughter of
Mr. & Mrs. Masatoshi Naga­
mori, exchanged mhrriage
vows with Kent William Torgalson. Reception followed
at the International Inn.
PALL K. ASADA. DC.
Chiropractor
728-A St. Clair Ave. West
TORONTO

opens at 10 a.m.
651-8060
Res. 621-1989

NAGAMORI
WINNIPEG. — Peacefully
after a lengthy illness, on
June 25, 1985 at the Victoria
Hospital, Tsuya Nagamori of
Winnipeg.
Born in Toyama Den, Japan
in 1901 she married Masajiro
in 1918 and came to Vancou­
ver in 1919. In 1942 they moved
to Winnipeg.
Predeceased by her hus­
band in 1960, she is survived
by four sons, Mas, Sid, Tad
and Ray; four daughters,
Mary Watkins, Ruby Oye,
Faye Hashimoto and Lily
Hosaki; 21 grandchildren; 10
great grandchildren and one
sister Hisako Tsubosaka of
Japan.
Funeral service was held
on July 2nd at the Manitoba
Buddhist Church with Rev.
Miyakawa officiating. Inter­
ment in Chapel Lawn Memori­
al Gardens.

BOOKS OF INTEREST TO
JAPANESE CANADIANS
“ISSEI” by GORDON G. NAKAYAMA
In English paperbacktflQ.QQfpostage included)

“NIKKEI LEGACY” BY TOYO TAKATA
The story of Japanese Canadians from settlement
to today. Hardcover $20.50 (postage included).
WITHIN THE BARBED WIRED FENCE
by Takeo Ujo Nakano $12.50 postage Included $13.00

JAPANESE CANADIAN HISTORY
“THE ENEMY THAT NEVER WAS” by Ken Adachi
paperback $8.50 (postage! included)

NEW

Hazard
in a
crowd

“OBASAN” by JOY KOGAWA,
In paperback $4.50 (postage included)_____
"YELLOW FEVER" by R.A. SHIOMI
paperback $5.00fPostage included)
"WE WENT TO WAR,r by ROY ITO
The story of the Japanese Canadians in the Canadian
Army during ths two great wars. $17.00, includes postage)

HEALTHFUL EATING for HEALTHY LIVING
Macrobiotic Approach by TERUHA KAGEMORI
Postage included $12,00

The New Canadian
479 Queen St. West. Toronto, Ontario M5V2A9

DATES AND DOINGS
Manitoba Jpnz. United Church Oriental bazaar Oct. 5

WINNIPEG — The Manitoba Japanese United Church
cordially invites everyone to their Oriental Lunch & Bazaar at
By Anthony Nakazato
Knox United Church, 400 Edmonton Street, on October 5,
(of Winnipeg)
1985. Time is 12 noon to 2 p.m. There will be handicrafts,
Canadians are fortunate to home baking and White Elephant sales. Adults $3. and
live in a country that is so children $2. —Outlook.
large it offers ample room to
all its inhabitants. Most of us Manitoba Buddhist Church Oriental Bazaar Oct. 20
can have all the space we want
WINNIPEG — THe Manitoba Buddhist Association, 825
or need, and more.
Winnipeg Avenue in Winnipeg will be holding their Oriental
There is one disadvantage Bazaar on Sunday, October 20th. Everyone is welcome. There
to having all this space. We will be oriental food for sale. Action starts from noon to
get so used to it that we do 3 p.m. — Outlook.
not know how to behave in
crowded conditions. Canadi­ Montreal Buddhist Church Bazaar Sept. 28
ans are not adept at maneu­
MONTREAL — The Montreal Buddhist Church will be
vering through a packed down­
hosting its annual Bazaar on September 28, 1985 from noon to
town street or shopping mall.
6 p.m. at 5250 St. Urbain Street.
We bump and jostle each other,
Along with the assortment of dry goods, there will be the
impede each other's progress,
delectable array of home^baked desserts. The restaurant will
and step on each other's feet.
offer the usual Japanese delicacies, some of which will be
A Canadian would surely
available at the “take-out” counter.
have great difficulty negoti­
The awarding of raffles and door prizes will round off the
ating the narrow, densely
evening.
crowded streets of Japan.
Yet, the first walk I took in
Tokyo went smoothly.
Roger Obata elected NAJC Vice-president
The pedestrians about me
WINNIPEG — Mr. Roger Obata of Toronto was recently
walked briskly, looking neither elected vice-president by the NAJC National Council to fill
left nor right, but intent only the position left vacant by Mr. Jack Oki's resignation in
on their destinations. They March, 1985.
neatly steered past each
Mr. Obata was chairperson of the Japanese Canadian
other through the narrowest Centennial Society in 1977, and is prersently active member
of openings. The Japanese of the North York Chapter of the NAJC. He is member of the
have apparently been condi­ NAJC Negotiation team and chairperson of the NAJC Fund
tioned by years of living in Raising Project. -NAJC
cramped situations. Unlike
most Canadians, they can
O-Chigo, TBC children's procession Sept 29th
function adeptly at close
TORONTO — O-CHIGO ... a childrens' procession, will
quarters.
In Japan, I felt comfortable take place on Sunday, September 29th from 1:30 p.m. to cele­
in a crowd for the first time. brate Toronto Buddhist Church's 40th Anniversary. This
No one would bump into me parade dates back to the Kamakura period (1185-1335) when
or get in my way; If I stepped childreh of wealthy parents, dressed as heavenly beings,
in someone's way he or she participated in ceremonial processions and important cele­
would quickly move around brations.
The TBC procession of 40-plus children aged three-to-ten,
me. As I walked in Japan I be­
came .more confident of myself in ceremonial robes and head ornaments and accompanied by
in crowded conditions. Being the four ministers, will leave the church (918 Bathurst St.)
of Japanese descent, perhaps and proceed north to Wells street and back to the church. It
this trip had awakened some will be a sedate procession, carried out to the stately music
-T.B.C.
dormant ability in me; an abil­ of Gagaku.
ity to navigate a crowded
street.
The awful truth was reveal­
\
KENSEN
ed one afternoon in Fukuoka.
n
822 Broadview Ave.,
As I walked confidently along
Toronto,
Ontario M4K 2P7,
an especially narrow and
y
Telephone:
crowded sidewalk my foot
came down, on something
Monday to Saturday: 10 a.m. — 8 p.m.
soft. A high-pitched shriek
and a sharp push in the back
confirmed that I had stepped
on a lady's foot. Too embar­
rassed to apologize, I hurried
Additions - Home Repairs
orr wondering if she would
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In hardback $25.00 (postage included)

Page 3

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Page 4

THE

Page 4

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Tues? - Fri. 9 to 6 p.m.
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NEW

, Haagen-Dazs ice cream
is new Jpnz. status symbol
By Susan Chira

Friday, September 27, 1985

CANADIAN

Some Japanese wines tainted
with anti-freeze agent

flavors has branches throughout Ja­
pan, and Frusen Gladje is also distri­
buted.
But Suntory labored to set
Haagen-Dazs apart as a luxury ice
cream.
It worked to create that image in
several ways. First, the company bill­
ed Haagen-Dazs as a new product —
a “superpremium,” rich-tasting ice
cream in a country where much of
the ice cream tastes, to put it kindly,
like watered down ice milk.
For consumers who insist on top
quality, Haagen-Dazs pointed to its
all-natural ingredients and its care­
fully monitored factory in Gumma
Prefecture.
The company decided early not to
do any direct advertising, relying in­
stead on word-to-mouth.
“We didn't want the message to
get to everybody,” said Tamio Yama­
moto, manager of outlets for
Haagen-Dazs Japan. “We targeted it
at the 18-to-35 year-old age group,
the rich and fashion-conscious.”
So the group opened the first store
in Aoyama, a chick district known for
its fine stores and French restau­
rants. Later it expanded to Harajuku,
a trendier, younger area, and then to
Yokohama, a neighboring city.
Although additional shops are
planned, Yamamoto does not want ter
build too many, for fear that the ice
cream will lose its style. :.
While Haagen-Dazs is aimed at thej
affluent, it is priced for all.
*
A single scoop cone, at the 76
cents, is less expensive than the
$1-plus price that the ice cream gen­
erally commands in the United States.

attention when it was round in Eur­
By Mirie Okabe
TOKYO. — To be young and fa­
opean wines. Health officials cited
TOKYO. — Health officials found
shionable in Tokyo this summer is to
more than 60 wines from Austria,
an anti-freeze agent in two more
be seen with a Haagen-Dazs ice cream
West
Germany and Italy marketed in
brands of Japanese-made wine re­
cone.
,
Japan as containing the chemical
cently and the manufacturer admit­
In the swank neighborhoods of
recently
and ordered all domestic
ted it secretly began recalling tainted
Aarajuku and Aoyama, where teena­
winemakers to inspect their pro­
wines before the government made
gers flock on weekends to parade
ducts.
the contamination public;
their designers clothes, lines stretch
The Manns contamination was the
The Health and Welfare Ministry
outside the red-and-white ice cream
first discovered in domestically pro­
said its investigators have now found
shops.
duced
wines.
the chemical diethylene glycol in
Outside one of them, young men in
Manns wine is a subsidiary of Kikfour brands produced by the Manns
oversized linen jackets or black lea­
koman
Shoyu Do., the nation's top
Wine Co., which blended its own pro­
ther pants strut about, their tough
distributor
of soy sauce.
duct with bulk wine imported from
look undermined by the ice cream
Manns ran a newspaper advertise­
Austria.
cones in their hands.
ment
three weeks ago saying none of
The ministry ordered 401,000 bot­
“I guess people who chase after
its wines contained the poisonous
tles recalled. Two brands were found
fashion like this ice cream,” said
substance.
to contain the chemical and another
Masanobu Endo, a 26-year-old com­
two detected later, officials said.
puter games designer who hastened
Masaki Imai, a spokesman for
to say he was only eating HaagenManns, the country's third largest
Dazs because he liked it.
wine maker, said none of the tainted
All quite a tribute in a country
products were distributed outside
where 88 percent of those in a recent
Japan.
poll could not think of a single
Imai said the wines were high
American product they would buy.
quality varieties delivered direct to
Indeed, Haagen-Dazs, made in
customers and none of the tainted
40 Melford Drive, Unit 1
Woodbridge, N.J., and introduced
bottles were on store shelves, but
Scarborough, Ontario
here a year ago, has scored a quick
many liquor outlets pulled Manns
M1B 2G2
298-3333
success in a market that many other
Wines off their shelves for inspec­
American companies have found ex­
tion.
cessively frustrating.
Health officials inspected Manns
While
Suntor
Ltd.,
Haagenfactories and warehouses and ordered
Dazs's joint-venture partner, will not
26 other wineries to submit records
disclose the company's sales, it
of imports of Austrian bulk wine
estimates that each of its three
since 1981 to determine if the pro­
shops services about 4,000 a day,
ducts contained the chemical, used
5,000 on weekends.
as a sweetener in some European
At the minimum price of 76 cents
wines.
for a single-scoop cone, this comes
Imai acknowledged that Manns se­
to at least $9,120 a day.
cretly began recalling the contamin­
Signs advertising pints and quarts
ated wines in Japan about 10 days
of Haagen-Dazs (pronounced ha-genago when it became suspicious
da-tsu in Japan) appears in coffee
In addition, while other luxury ice about the product, but had been able
shops and groceries around the city,
creams usually sell at $4.26 a pint, to buy back only about 300 bottles.
in areas where it is rare to see other
Yamamoto said, Haagen-Dazs is pric­
He said the products contained
foreign products.
20-30 percent Austrian bulk wine,
It is early to judge whether this ed at $3.40.
And the most popular Haagen- with the rest coming from domestic
year's ice cream fad will be next
Dazs flavor in Japan? Vanilla, same grapes. It is not unusual for Japanese
year's cliche.
winemakers to blend imported wines
as in the United States.
But Haagen-Dazs appears to have
Mamoru Kato, executive managing because of the nation's relatively
gained its running start by following
director of the Japan Ice Cream small grape-producing region.
what marketing analysts have identi­
Association, said Haagen-Dazs had
The anti-freeze agent first gained
fied as the keys to success in the de­
capitalized on the growing popularity
manding Japanese marketplace —
of rich-tasting ice cream among Ja­
being the first to present a “new” pro­
panese youth.
duct, maintaining high quality and
The ice cream market in this coun­
working with Japanese assistance.
try is about $2 billion.
Like successful American fast
Not only was the idea of luxury ice
food outlets here, such as MacDon­
cream a relative novelty, he said, but
alds's or Mr. Donut, Haagen-Dazs
Haagen-Dazs was the first to intro­
entrusted operating responsibility to
duce a variety of toppings, which are
Japanese partners.
popular at all its shops.
Fifty percent of Haagen-Dazs is
The company's first customers
Mon. -Thurs 10:00-6.00
60 Bloor Street West
owned by Pillsbury (Haagen-Dazs
were foreigners who knew about
Lower Level
American owner). 40 percent is own­
Fri.
1G00- 7 00 pm
Haagen-Dazs, or Japanese who had
ed by Suntory Ltd. and 10 percent by
Toronto
sampled the ice cream on trips to
Sat. 10:00 — 5:00 p.m.
a Japanese dairy company.
928-3385
Hawaii, Yamamoto said.
Suntory is known in Japan for its
It was not unknown for Japanese
marketing skills. Understanding the
tourists to board planes with quarts
Japanese taste for the new and ex­
of Haagen-Dazs packed in dry ice for
clusive, Suntory set about position­
ing Haagen-Dazs as the ice cream for the trip home.
* Color TV * Video Cassette Recorder
The word spread. Now, Kato said,
the young, affluent and fashion-con­
Haagen-Dazs is quite popular among
* New Karaoke Mixing Centre Recorder
scious.
its target customers.
The Japnese are believed to have a
“Ice cream has become a prop for
special weakness for brand names;
young
people's performance on the
the Gucci belt, the Lous Vuitton bag
or the Ralph Lauren shirt are almost streets of such fashionable towns as
Aoyama, Harajuku and Roppongi,”
regulation attire.
671 the Queensway, Toronto, Ontario M8Y 1K8
And it is no small measure of Sun­ Kato said, referring to their parading.
R.N. HIKIDA 255-3157
tory's marketing flair that it has “To just eat Haagen-Dazs is less
valuable
than
to
walk
on
the
streets
managed to convince many Japa­
nese that Haagen-Dazs can be for ice while eating Haagen-Dazs.”
At least for some people. At Hara­
cream what Arnold Palmer is for golf
juku the other day, 16-year-old
accessories.
“It's the designer ice cream,” said Makiko Kunita stood demurely in
Tues. - Fri. 12:00-2:30 5:00-10:00;
place
as
she
ate
her
ice
cream
cone.
Kuninobu Nakajima, assistant mana­
Saturday - 5:00 -10:00
“My mother always told me that it
ger in Suntory's marketing division.
Sunday, Monday - CLOSED
American ice cream was already was bad manners to eat and walk at
the same time,” she said.
well known here. Baskin Robbin's 31

S A KURA 91^8
Anniversary Sale
SEPT. 13 - OCT. 5,1985

SKIING
1201 Bloor St. W.
Toronto, Ont.
532-4267

KEN OGAKI
Financial Planning Consultant

ANNUITIES & R.R.l.F.’s

PANASONIC — TOSHIBA

RN H ELECTRONICS
SALES & SERVICE

Financial Concept Group
TORONTO

494-8600
TORONTO

Japanese
R ESTAU RANTS
Authentic Japanese Food

it

459 Church Street
Phone 924-1303

More

** open every Sunday
from 5 P.M 195 Richmond St. W
Phone 977-9519

MIKADO

NIPPON VIDEO CENTRE

1993 Danforth Ave., Toronto

Telephone 698-0633

Video Tapes Rental from $4.00 per week
SUMMER SCHEDULE —
Wednesday & Sunday closed. Store hours open
Monday, Tuesday and Saturday 10:00 a.m. to 6:00 p.m.
Thursday and Friday 10:00 a.m. to 9:00 p.m.

114 LAIRD DR. LEASIDE, ONTARIO ;
PHONE* 421-6016

LICENSED 421 6016

Page 5

Friday, September 27, 1985
3

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JOT AUTO SERVICE,
42 Parliament Street,
at Front Street, Toronto
MSA 2Y4.
Tel. 362-5094, 362-0213

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PHONE 431-9191

Ginza Japanese
Restaurant

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5130 DUNDAS ST.W.
ISLINGTON,M9A 1C2

1993 DANFORTH AVENUE
(1 block WestofWoodbine) .
TEL: 698-0633
XOl

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PACIFIC TRAVEL SERVICE
o

^W A^ ki~$~ ^ ^’ 2 A E>
f®©®/4'^f±t©^i

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234 Egiinton Ave. East-,
Suite 503.
Toronto, Ont. M4P 1 K5

Tel: (416)481*5141

A^

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2690 DANFORTH AVE.
TORONTO TEL. 698 6246

Albert’s Shoe Store,
1328 Queen Street West,
Toronto, Ont. Tel. 531-1931)

OPEN:S.M.W.1Oa.m.TO6p.m. T.ES.1Oa.m.TO 9p.m. CLOSE:TUE.

221 SPADINAAVE. TORONTO TEL.593 0338
JAPANESE FOODS & GIFTS SHOP

©0*7 Ml*®
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(7)

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353-2444,
534*7451

'M«»iW
AUTHENTIC JAPANESE DISHES
RESTAURANT
MS RICHMOND ST. W
PHONE 377-9519

459 Church Sreeet.
Phone 924-13ft3

TORONTO, ONTARIO

* I

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BUS,
RES

Page 6

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