Page 1
The New Canadian
An Independent Organ for Canadians of Japanese Origin
j VOL. 51 — NO. 90
U.S. Nikkei and
Bicentennial
celebration of
Constitution
FRIDAY, DECEMBER 4, 1987
TORONTO, ONT
Canon Ken Imai celebrates JCs celebrate 110 years
in Canada at Lethbridge
50 years of ministry
TORONTO. — On Sunday, November 29, 1987 at St. An
drew's Japanese Congregation, the Rev. Canon Ken P. Imai
celebrated fifty years of active ministry in Japan, Canada, the
United States, and England.
By DR. MIKE HOSHIKO
Canon Imai was ordained to the Christian ministry as a
I had a very moving experi
Deacon in Sendai, Japan in 1937.
ence when lattended the vari
The congregation appropriately celebrated the Feast of St.
ous ceremonies related to
Andrew's- the Patron Saint of the congregation Canon Imai
the opening of the Smithso
nian Institution's exhibit was instrumental in building up.
Archbishop Lewis S. Garnsworthy of the Diocese of Tor
commemorating the bicen
onto made his annual visitation at this time, and was the
tennial of the U.S. Constitu
preacher, conducting the Confirmation. After the service,
tion. The exhibit, located in
there was a light lunch, and friends gathered to greet Canon
the National Museum of
Imai.
American History, Washing
ton D.C. is titled “A More
Perfect Union: Japanese
Americans and the U.S. Con
stitution.”
About 5000 Japanese
NELSON, B.C. — The soon- College announced in Tokyo
Americans came from all over
the United States to relive the to-be privatized Riverview recently that it will operate
time when nearly 120,000 Mental Hospital, or some a one year program for Japa
Japanese Americans were other government building on nese students starting in
denied basic civil rights and the lower mainland, could 1988.
That program wjll operate
were relocated and confined become the home for a uni
out of the old David Thomp
in camps. It was a cathartic que new college for as many
three handkerchief experi as 2,000 students from Ja son University campus in
Nelson.
ence for the many who at pan, Premier Bill Vander Zalm
Vander Zalm attended the
said recently.
tended.
Vander Zalm said the B.C. CIC press conference and
The documentary film by
Loni Ding told the long-kept government will initiate an said later the group had apsecret of nearly 6000 Japan immediate search for quart proched him for help in fin
ding suitable quarters for
ese Americans who enlisted ers suitable for leasing to a
expansion.
from behind barbed wire Japanese-Canadian consor
Under the expansion plan,
fenced camps to become the tium that wants to locate the
college in the Vancouver the first-year program would
eyes, ears and mouth of the
remain in Nelson, while an
American Forces in the area.
(Continued on Page 2) :
The Canadian International
Southwest Pacific. They were
in the Military Intelligence
Service (MIS) and were the
language specialists who in
terrogated the Japanese
prisoners, translated cap
tured documents and listen
ed to Japanese military radio
communications for the
American, Australian and the
British armed forces.
In Europe some 25,000 Ja
panese Americans soldiers
were in the 100th Infantry Battalian and the 442nd Regi
mental Combat Team. They
earned the title “the most
decorated unit in U.S. military
history.” Senator Daniel In
ouye, who was a member of
the 442nd and lost his arm
during combat in Europe
spoke at the Memorial Service
at Arlington National Ceme
tery.
At the First Asian Pacific
American Civil Rights Alli
ance (APACRA) Conference
banquet it was pointed out
that strength comes from a
- united political effort.
Various Asian and Pacific
American groups were
TOKYO. — Yokozuna Hokutoumi (left) muscles fellow
represented. The keynote
speaker was Minority Leader yokozuna Futahaguro out of the ring Sept. 27th, on the final
of the House, Republican day of the Aki Basho in Tokyo. Hokutoumi captured his third
(Cont. on page 2)
Emperor's Cup with a 14 —1 record.
College for 2,000 Jpnz.
students set for B.C.
Oops, a daisy!
By GARTH JENSEN
ties they helped build
LETHBRIDGE, Alta. — Like through years of toil and
most others, Japanese immi sweat. They had tried to be
grants came to Canada seek good citizens — and they
ing the riches of a new world were. They were not perceiv
and a better way of life for ed as security risks but the
their families.
prejudice of a few caused
This year commemorates many to pay an outrageous
the 110th anniversary of their price.
arrival on this country's west
“It has taken us a long time
coast.
to re-establish a sense of com
That anniversary was cele munity,” she said of the
brated recently by the Leth stigma that still remains with
bridge Japanese Heritage So many who experienced the
ciety with activities in the evacuation. “Many in our
Nikko Yuko Centennial communities are still afraid
Garden and Yates Memorial to reopen that dreadful past.
Centre. The Japanese Garden Some feel there may be a
was the setting for perfor backlash from the issue of
mances of the Namukai Taiko redress for what happened.
Drummers from Seattle,
“Others feel they may
Wash. And Mrs. Kiyoshi Shi
(Continued on page 2)
mizu spoke in the Yates
about the history of her peo
World bank gets
ple in Canada.
loan from Japan
Shimizu, a retired social
TOKYO. — The World Bank
worker from Ottawa, tried to
will borrow a total of 30
stress how important it is for
billion yen ($212.24 million) in
today's generation of Japan
yen funds from 20 Japanese
ese Canadians, sansei, to
life insurance companies
know about the hardships
with payment due for Oct. 23,
these early immigrants, issei,
the bank's Tokyo office said.
had to endure and the subse
The 21-year loan will carry
quent contributions they
an interest rate of 6.10 per
made to Canada.
cent annum with a commis
She told, from first-hand
sion set at 0.25 per cent.
experiences, of the ridicule
The fund offering will be
and shame they had to suffer
lead managed by Nippon Life
during the mass evacuation
Insurance co. and Dai-Ichi
and internment after the at
Mutual Life Insurance Co.
tack on Pearl Harbor. She
It is the second time for the
also said her generation,
World Bank to borrow funds
nisei, and the sansei have a
from a group of Japanese life
role to play in Canada's
insurers during its fiscal year
future to see that no other
ending in June 1988, follow
minority group is subjected
ing a borrowing of 30 billion,
to the type of humiliation
yen ($212.24 million) last July.
they were.
“It is difficult to unders
tand what these people had
Prince Mikasa says
to go through without looking
Emperor recovering
into their history,” said
well
Shimizu. “It was not until
TOKYO.
—
Emperor
1980 when the book, Politics
of Racism, was published Hirohito's recovery after an
that the enormity of their be operation on the intestine a
month earlier impressed his
trayal became evident.”
She said most of the issei brother Prince Mikasa.
“I am glad to see you
came in small groups of
friends from rural com recovering well,” the prince
munities in Japan. They eked was quoted as telling the
during
their
out an existence on the west emperor
coast. They formed associa 10-minute meeting at the Im
tions and stayed in touch perial Palace.
The 86-year-old Emperor
with one another and often
provided for each other. The has been suffering from
issei were hardworking and anemia since he underwent
felt it their duty to better the the operation on Sept. 22.
He received 200 cc of
country they espoused as
blood, the fifth transfusion
their new home.
All their efforts were for since he left the Imperial
naught, however, as what Household Agency Hospital.
His doctors said blood
they owned was taken from
them and they were forcibly transfusion is no longer
removed from the communi necessary.
An Independent Organ for Canadians of Japanese Origin
j VOL. 51 — NO. 90
U.S. Nikkei and
Bicentennial
celebration of
Constitution
FRIDAY, DECEMBER 4, 1987
TORONTO, ONT
Canon Ken Imai celebrates JCs celebrate 110 years
in Canada at Lethbridge
50 years of ministry
TORONTO. — On Sunday, November 29, 1987 at St. An
drew's Japanese Congregation, the Rev. Canon Ken P. Imai
celebrated fifty years of active ministry in Japan, Canada, the
United States, and England.
By DR. MIKE HOSHIKO
Canon Imai was ordained to the Christian ministry as a
I had a very moving experi
Deacon in Sendai, Japan in 1937.
ence when lattended the vari
The congregation appropriately celebrated the Feast of St.
ous ceremonies related to
Andrew's- the Patron Saint of the congregation Canon Imai
the opening of the Smithso
nian Institution's exhibit was instrumental in building up.
Archbishop Lewis S. Garnsworthy of the Diocese of Tor
commemorating the bicen
onto made his annual visitation at this time, and was the
tennial of the U.S. Constitu
preacher, conducting the Confirmation. After the service,
tion. The exhibit, located in
there was a light lunch, and friends gathered to greet Canon
the National Museum of
Imai.
American History, Washing
ton D.C. is titled “A More
Perfect Union: Japanese
Americans and the U.S. Con
stitution.”
About 5000 Japanese
NELSON, B.C. — The soon- College announced in Tokyo
Americans came from all over
the United States to relive the to-be privatized Riverview recently that it will operate
time when nearly 120,000 Mental Hospital, or some a one year program for Japa
Japanese Americans were other government building on nese students starting in
denied basic civil rights and the lower mainland, could 1988.
That program wjll operate
were relocated and confined become the home for a uni
out of the old David Thomp
in camps. It was a cathartic que new college for as many
three handkerchief experi as 2,000 students from Ja son University campus in
Nelson.
ence for the many who at pan, Premier Bill Vander Zalm
Vander Zalm attended the
said recently.
tended.
Vander Zalm said the B.C. CIC press conference and
The documentary film by
Loni Ding told the long-kept government will initiate an said later the group had apsecret of nearly 6000 Japan immediate search for quart proched him for help in fin
ding suitable quarters for
ese Americans who enlisted ers suitable for leasing to a
expansion.
from behind barbed wire Japanese-Canadian consor
Under the expansion plan,
fenced camps to become the tium that wants to locate the
college in the Vancouver the first-year program would
eyes, ears and mouth of the
remain in Nelson, while an
American Forces in the area.
(Continued on Page 2) :
The Canadian International
Southwest Pacific. They were
in the Military Intelligence
Service (MIS) and were the
language specialists who in
terrogated the Japanese
prisoners, translated cap
tured documents and listen
ed to Japanese military radio
communications for the
American, Australian and the
British armed forces.
In Europe some 25,000 Ja
panese Americans soldiers
were in the 100th Infantry Battalian and the 442nd Regi
mental Combat Team. They
earned the title “the most
decorated unit in U.S. military
history.” Senator Daniel In
ouye, who was a member of
the 442nd and lost his arm
during combat in Europe
spoke at the Memorial Service
at Arlington National Ceme
tery.
At the First Asian Pacific
American Civil Rights Alli
ance (APACRA) Conference
banquet it was pointed out
that strength comes from a
- united political effort.
Various Asian and Pacific
American groups were
TOKYO. — Yokozuna Hokutoumi (left) muscles fellow
represented. The keynote
speaker was Minority Leader yokozuna Futahaguro out of the ring Sept. 27th, on the final
of the House, Republican day of the Aki Basho in Tokyo. Hokutoumi captured his third
(Cont. on page 2)
Emperor's Cup with a 14 —1 record.
College for 2,000 Jpnz.
students set for B.C.
Oops, a daisy!
By GARTH JENSEN
ties they helped build
LETHBRIDGE, Alta. — Like through years of toil and
most others, Japanese immi sweat. They had tried to be
grants came to Canada seek good citizens — and they
ing the riches of a new world were. They were not perceiv
and a better way of life for ed as security risks but the
their families.
prejudice of a few caused
This year commemorates many to pay an outrageous
the 110th anniversary of their price.
arrival on this country's west
“It has taken us a long time
coast.
to re-establish a sense of com
That anniversary was cele munity,” she said of the
brated recently by the Leth stigma that still remains with
bridge Japanese Heritage So many who experienced the
ciety with activities in the evacuation. “Many in our
Nikko Yuko Centennial communities are still afraid
Garden and Yates Memorial to reopen that dreadful past.
Centre. The Japanese Garden Some feel there may be a
was the setting for perfor backlash from the issue of
mances of the Namukai Taiko redress for what happened.
Drummers from Seattle,
“Others feel they may
Wash. And Mrs. Kiyoshi Shi
(Continued on page 2)
mizu spoke in the Yates
about the history of her peo
World bank gets
ple in Canada.
loan from Japan
Shimizu, a retired social
TOKYO. — The World Bank
worker from Ottawa, tried to
will borrow a total of 30
stress how important it is for
billion yen ($212.24 million) in
today's generation of Japan
yen funds from 20 Japanese
ese Canadians, sansei, to
life insurance companies
know about the hardships
with payment due for Oct. 23,
these early immigrants, issei,
the bank's Tokyo office said.
had to endure and the subse
The 21-year loan will carry
quent contributions they
an interest rate of 6.10 per
made to Canada.
cent annum with a commis
She told, from first-hand
sion set at 0.25 per cent.
experiences, of the ridicule
The fund offering will be
and shame they had to suffer
lead managed by Nippon Life
during the mass evacuation
Insurance co. and Dai-Ichi
and internment after the at
Mutual Life Insurance Co.
tack on Pearl Harbor. She
It is the second time for the
also said her generation,
World Bank to borrow funds
nisei, and the sansei have a
from a group of Japanese life
role to play in Canada's
insurers during its fiscal year
future to see that no other
ending in June 1988, follow
minority group is subjected
ing a borrowing of 30 billion,
to the type of humiliation
yen ($212.24 million) last July.
they were.
“It is difficult to unders
tand what these people had
Prince Mikasa says
to go through without looking
Emperor recovering
into their history,” said
well
Shimizu. “It was not until
TOKYO.
—
Emperor
1980 when the book, Politics
of Racism, was published Hirohito's recovery after an
that the enormity of their be operation on the intestine a
month earlier impressed his
trayal became evident.”
She said most of the issei brother Prince Mikasa.
“I am glad to see you
came in small groups of
friends from rural com recovering well,” the prince
munities in Japan. They eked was quoted as telling the
during
their
out an existence on the west emperor
coast. They formed associa 10-minute meeting at the Im
tions and stayed in touch perial Palace.
The 86-year-old Emperor
with one another and often
provided for each other. The has been suffering from
issei were hardworking and anemia since he underwent
felt it their duty to better the the operation on Sept. 22.
He received 200 cc of
country they espoused as
blood, the fifth transfusion
their new home.
All their efforts were for since he left the Imperial
naught, however, as what Household Agency Hospital.
His doctors said blood
they owned was taken from
them and they were forcibly transfusion is no longer
removed from the communi necessary.
Page 2
Friday, December 4, 1987
Page 2
Jpnz. college . . .
(Continued from page 1)
additional three years of in
struction, leading to the
equivalent of a university
degree, would be offered at a
campus on the Lower Main
land.
The CIC is partly operated
Glyn M. Onizuka
‘
i
Barrister &
Solicitor
425 University Avenue
Suite 201
Toronto, Ont. M5G 1T6
Telephone:
598-2002
TORONTO
JAPANESE
^RESTAURANT
*
if
Authentic Japanese Food
open Mom
**
J
EVERY SUNDAY .
from 5 P.M .
195 Richmond St. W
“Karaoke Bar”
MICHI ANNEX
269 Queen St. W., 2nd Floor
Toronto
Tel. 599-9483
j
Hoshiko ...
by Canadians, most of its
teachers will be Canadian,
and its vice-chairman is John
Christianson, a former Mani
toba health minister.
However, the bulk of the
money — up to $10 million —
is being put up by Japanese
entrepreneur Kazuyuki Takase, operator of a Tokyo-based
language school.
,
JUNN KASHINO
Actually the banquet was
the final event of APACRA's
small business workshop on
how Asian Pacific Americans
can get their share of the
AND PARTNERS
CHARTERED ;
ACCOUNTANTS
FIRST REXDALE PLACE
155 REXDALE BLVD.
SUITE 406
REXDALE, ONT. M9W 5Z8
Tel°phone: 745-9800
Congressman Robert H.
Michel from Illinois. His
message was loud and clear:
more minorities must get into
politics. Canada does not
have a single Nisei or Sansei
member of Parliament and it
is time that Japanese Canadi
ans become actively involved
in politics. Japanese Canadi
ans must also join and work
together with other Asian and
Pacific Canadians politically
and economically.
jeopardize the status they
^ have achieved. And some go
so far as to call what happenKEN OGAKI
ed a blessing in disguise.
Financial Planning Consultant
That really makes me mad
-------- ——---------------------- r
when I hear that. The sansei
have been isolated from the
ANNUITIES
extended
community
RA.I.F.’s & R.R.S.P.’s
because of this.”
Racism is
in
Financial Concept Group Inp.
Ste. 305 /121.0 Sheppard Ave. E?
Canada,” she said in an inter
Willowdale, Ontario M2K1E3
view after her speech. “We
494-8600
can help deal with that. We
I
UO-YAS
More Japanese Food
Rice, miso, shoyu, kamaboko |
and more . . and more
Ppen: Fri.,Sat.& Sun.
Panasonic
anna©
I hope that those who hear
Mike Masaoka speak in
Toronto will get more involv
ed in behind-the-scene
political activity. The Wash
ington event was a never to
be forgotten experience for
Japanese Americans and for
me also.
(Cont. from page 1)
Lethbridge . . .
ONLY
(Cont. from page 1)
business.
I was especially impressed
when at the banquet I met
Grayce Uyehara, the JACLLegislative Education Com
mittee Director. She is a
petite but dynamic and
tireless worker who lobbied
hard on the passage of the
redress bill in Washington,
.
818 Eastern Ave.
Toronto. Ont.
463-8883
Big parking lot
are a visible minority and we
know what it is all about. We
have to step to the front to
see that it happens to no one
else.”
Shimizu also commended
the Lethbridge society for
their efforts at preserving its
heritage by staging events
like the one she was par
ticipating in. She said this
area was unique for its large
Japanese population because there are only about
46,000 Canadians of Japan
ese descent. And she warned
that the number is falling
rapidly as many inter-marry.
“We need to record more
of the stories of those issei
who are still with us. And
there is so much we need to
do as a community to redis
cover the pride we once had
in our culture.”
The New Canadian
Established 1939
A member of Multilingual Press
Association of Ontario
Publisher & Japanese Editor
Kenzo Mori
English Editor
Kei Tsumura
Published on Tuesdays
and Fridays
479 Queen Street West
Toronto, Ontario M5V 2A9
PHONE: 366-5005
Subscription in advance $30.00
per year, $20.00 for six months.
Second Class Mail No. 0366
CLASSIFIED
HOUSE FOR RENT. Steeles &
Brimley district. Two storey
home, three bedrooms plus
four appliances. No pets,
references. Phone 477-8147
(Toronto).
DENTAL ASSISTANT
CHAIRSIDE, Full time,
Yonge-Eglinton
g 886-1078
HELP WANTED
Flower Designer (Full
or Part time) Downtown
Area,
Salary Negotiable.
2 595-9448
SHARON'S
FLORIST
942 PAPE AVE.
TORONTO, ONT.
TEL: 425-2122
City wide delivery
Peter Sasaki
SKIING
Restaurant
1201 Bloor St. W.
Toronto, Ont
532-4267
Seafood
i
On December 31st, 1987 at 7 p.m. - 1 a.m.
we are having our
40 Melford Drive, Unit 1
3rd annual
New Years Eve dinner
and
Microwaves
Start As Low
As
*199«>
Ask your Deafer for complete details
The most valuable
microwaving
accessory you will
ever own!
ELECTRO
SUN LTD
Included in the dinner is
1 drink per person
The Price: $60.00 per person
(tax and service charge included)
Color TV, Videotape Stereo
Micro Oven
1174 Eglinton Ave. W., Toronto, Ontario M6C 2E3
(3 Blocks West of Bathurst St.)
783-1255
John Pou Jis
The dinner is a buffet style
Japanese dinner similar to what they
have in Japan at New Years
Dinner will be served at 7 p.m. - 8:30 p.m.
Karaoke will start 8:00 p.m.
Later in the evening
we will have dancing.
Tak Hatanaka
ADVANCED TICKETS ONLY
Phone 362-7373 (ask Roy)
55 Adelaide St. E. Toronto, Ont.
MlB 2G2 „
298-3333
Shitoryu Itosukai
Karate Dojo
*
3751 Bloor St. West
(Westwood Theatre Plaza)
Phone 233-3478
affiliated FJLJ.K.O.
Federation of All Japan
Karate Organizations
recognized by Japan Govt
Eastern Toronto
Headquarters
J.C. Cultural
Centre
Shitoryu Karate
Dojo
j
»
Page 2
Jpnz. college . . .
(Continued from page 1)
additional three years of in
struction, leading to the
equivalent of a university
degree, would be offered at a
campus on the Lower Main
land.
The CIC is partly operated
Glyn M. Onizuka
‘
i
Barrister &
Solicitor
425 University Avenue
Suite 201
Toronto, Ont. M5G 1T6
Telephone:
598-2002
TORONTO
JAPANESE
^RESTAURANT
*
if
Authentic Japanese Food
open Mom
**
J
EVERY SUNDAY .
from 5 P.M .
195 Richmond St. W
“Karaoke Bar”
MICHI ANNEX
269 Queen St. W., 2nd Floor
Toronto
Tel. 599-9483
j
Hoshiko ...
by Canadians, most of its
teachers will be Canadian,
and its vice-chairman is John
Christianson, a former Mani
toba health minister.
However, the bulk of the
money — up to $10 million —
is being put up by Japanese
entrepreneur Kazuyuki Takase, operator of a Tokyo-based
language school.
,
JUNN KASHINO
Actually the banquet was
the final event of APACRA's
small business workshop on
how Asian Pacific Americans
can get their share of the
AND PARTNERS
CHARTERED ;
ACCOUNTANTS
FIRST REXDALE PLACE
155 REXDALE BLVD.
SUITE 406
REXDALE, ONT. M9W 5Z8
Tel°phone: 745-9800
Congressman Robert H.
Michel from Illinois. His
message was loud and clear:
more minorities must get into
politics. Canada does not
have a single Nisei or Sansei
member of Parliament and it
is time that Japanese Canadi
ans become actively involved
in politics. Japanese Canadi
ans must also join and work
together with other Asian and
Pacific Canadians politically
and economically.
jeopardize the status they
^ have achieved. And some go
so far as to call what happenKEN OGAKI
ed a blessing in disguise.
Financial Planning Consultant
That really makes me mad
-------- ——---------------------- r
when I hear that. The sansei
have been isolated from the
ANNUITIES
extended
community
RA.I.F.’s & R.R.S.P.’s
because of this.”
Racism is
in
Financial Concept Group Inp.
Ste. 305 /121.0 Sheppard Ave. E?
Canada,” she said in an inter
Willowdale, Ontario M2K1E3
view after her speech. “We
494-8600
can help deal with that. We
I
UO-YAS
More Japanese Food
Rice, miso, shoyu, kamaboko |
and more . . and more
Ppen: Fri.,Sat.& Sun.
Panasonic
anna©
I hope that those who hear
Mike Masaoka speak in
Toronto will get more involv
ed in behind-the-scene
political activity. The Wash
ington event was a never to
be forgotten experience for
Japanese Americans and for
me also.
(Cont. from page 1)
Lethbridge . . .
ONLY
(Cont. from page 1)
business.
I was especially impressed
when at the banquet I met
Grayce Uyehara, the JACLLegislative Education Com
mittee Director. She is a
petite but dynamic and
tireless worker who lobbied
hard on the passage of the
redress bill in Washington,
.
818 Eastern Ave.
Toronto. Ont.
463-8883
Big parking lot
are a visible minority and we
know what it is all about. We
have to step to the front to
see that it happens to no one
else.”
Shimizu also commended
the Lethbridge society for
their efforts at preserving its
heritage by staging events
like the one she was par
ticipating in. She said this
area was unique for its large
Japanese population because there are only about
46,000 Canadians of Japan
ese descent. And she warned
that the number is falling
rapidly as many inter-marry.
“We need to record more
of the stories of those issei
who are still with us. And
there is so much we need to
do as a community to redis
cover the pride we once had
in our culture.”
The New Canadian
Established 1939
A member of Multilingual Press
Association of Ontario
Publisher & Japanese Editor
Kenzo Mori
English Editor
Kei Tsumura
Published on Tuesdays
and Fridays
479 Queen Street West
Toronto, Ontario M5V 2A9
PHONE: 366-5005
Subscription in advance $30.00
per year, $20.00 for six months.
Second Class Mail No. 0366
CLASSIFIED
HOUSE FOR RENT. Steeles &
Brimley district. Two storey
home, three bedrooms plus
four appliances. No pets,
references. Phone 477-8147
(Toronto).
DENTAL ASSISTANT
CHAIRSIDE, Full time,
Yonge-Eglinton
g 886-1078
HELP WANTED
Flower Designer (Full
or Part time) Downtown
Area,
Salary Negotiable.
2 595-9448
SHARON'S
FLORIST
942 PAPE AVE.
TORONTO, ONT.
TEL: 425-2122
City wide delivery
Peter Sasaki
SKIING
Restaurant
1201 Bloor St. W.
Toronto, Ont
532-4267
Seafood
i
On December 31st, 1987 at 7 p.m. - 1 a.m.
we are having our
40 Melford Drive, Unit 1
3rd annual
New Years Eve dinner
and
Microwaves
Start As Low
As
*199«>
Ask your Deafer for complete details
The most valuable
microwaving
accessory you will
ever own!
ELECTRO
SUN LTD
Included in the dinner is
1 drink per person
The Price: $60.00 per person
(tax and service charge included)
Color TV, Videotape Stereo
Micro Oven
1174 Eglinton Ave. W., Toronto, Ontario M6C 2E3
(3 Blocks West of Bathurst St.)
783-1255
John Pou Jis
The dinner is a buffet style
Japanese dinner similar to what they
have in Japan at New Years
Dinner will be served at 7 p.m. - 8:30 p.m.
Karaoke will start 8:00 p.m.
Later in the evening
we will have dancing.
Tak Hatanaka
ADVANCED TICKETS ONLY
Phone 362-7373 (ask Roy)
55 Adelaide St. E. Toronto, Ont.
MlB 2G2 „
298-3333
Shitoryu Itosukai
Karate Dojo
*
3751 Bloor St. West
(Westwood Theatre Plaza)
Phone 233-3478
affiliated FJLJ.K.O.
Federation of All Japan
Karate Organizations
recognized by Japan Govt
Eastern Toronto
Headquarters
J.C. Cultural
Centre
Shitoryu Karate
Dojo
j
»
Page 3
Friday, December 4, 1987
THE
PERSONAL NOTES
NAKAI
TORONTO. — Emmy Nakai
passed away on November
13, 1987. Beloved daughter of
Masa Nakai. Dear sister of
Sachi, Stephen and Koji. Lov
ed aunt of Patti, Stephanie,
Jillian, Catherine, Timothy
and James.
Morley Bedford Funeral
Chapel. Funeral service held
at Unity Church of Truth. Pre
committal service held in the
Bedford Chapel. Cremation
followed.
NAGAI
VANCOUVER. — On Nov
ember 12, 1987, Sharon K.
Nagai passed away in St.
Paul's Hospital. Beloved
daughter of Kimi Nagai and
the late Bon Nagai. Sadly
missed by brother Douglas,
sister Debbie and her hus
band Greg Studer, nephews
Robin, Theo, Timothy and
Jeremy Nagai, and James
and Jordi Studer, many rela
tives and close and caring
friends.
Kearney Funeral Chapel.
IKEGAMI
MONTREAL. — After a
lengthy illness, Mr. Mitsuo
Ikegami passed away on Nov
ember 4, 1987 in his 83rd
year. Beloved husband of Mit
suko Ikegami. Loving father
of Kay Kinuko (Mrs. Goro Mat
sushita) of Toronto, Betty Su
miko (Mrs. George Yamasaki)
of Toronto, Helen Hiroko
(Mrs. Shiro Hasegawa) of
Montreal, Audrey Kotoyo
(Mrs. Makoto Ito) of North
Vancouver, Janet Misue (Mrs.
Takashi Fijiwara) of Ottawa,
and Shirley Kiwako (Mrs. Ar
chie Ohno) of Deep River.
Dear brother of Takeo Yama
da of Japan. Survived by 15
grandchildren.
Funeral service was held at
Collins Clarke Funeral Home
with the Bishop T. Murakami
officiating.
KISHI
RICHMOND, B.C. — Mrs.
Lucy Kishi (nee Takemoto)
passed away peacefully at
home in Richmond on Nov
ember 15, 1987 after a lengthy
illness. She is survived by her
loving husband John, son Ian,
daughter Maryanne, daughter-in-law Toni, son-in-law
Gord Christie, and grand
daughter Jennifer Christie.
Also survived by her sister
Frances (Sets) and her brothers Lawrence and Eli and
family.
Prayer services held at
Richmond Funeral Home.
Mass celebrated in St. Augu
stine Catholic Church with
Father Harold Mclntee, O.M.I.
celebrant. Interment Ocean
View Burial Park, Burnaby,
MATSUO
Mr.
RICHMOND, B.C.
Shinichi Matsuo,passed away
in Richmond Hospital on
November 6, 1987 at aged 77.
Survived by his loving wife
Sumiye; son Minoru and wife
Sheila; daughter Michiko and
husband Mits Tanigami and 3
grandchildren Amy, Gregory
and Brian, all of Richmond;
sisters Misao and husband
Isamu Matsuzaki, of Rich
mond, Mitsue and husband
Tomoaki Doi, of Vancouver.
Funeral service held at
Richmond Funeral Home,
with the Rev. K. Matsugu of
ficiating. Cremation.
YOKOYAMA
NEW DENVER, B.C. — Mr.
Masanari Yokoyama passed
away peacefully on October
10, 1987 at the Arrow Lakes
Hospital, Nakusp, B.C. in his
95th year. Survived by his lov
ing family: his wife Tamae,
83, sons Roy of Brooks,
Alberta, Sus of Rosebery,
B.C., Ken of Ottawa, Ontario,
daughters Miyo of Nelson,
B.C., Terri of Hinton, Ontario,
Jean of Calgary, Alberta, 11
grandchildren and two great
grandchildren.
Funeral services held at
the New Denver Buddhist
Church with the Rev. Yakumo
officiating. Cremation.
KITAGAWA
SURREY, B.C. — Shosuke
Kitagawa, of Surrey, B.C.,
passed away peacefully after
a short illness, in hospital on
September 27, 1987 at age 80.
Predeceased by his wife
Naka, in May, 1987 and survived by his three daughters,
Ruby & husband, Yukio
Yamanaka of Surrey, B.C.,
Jean & husband, Kenji
Murata of Ottawa, Ont.,
Margaret & husband, Akira In
ouye of Surrey, B.C. and five
grandchildren. Also survived
by a sister-in-law, Mrs. Rise
Kitagawa - Rosemary, Alber- .
ta,
many
nieces
and
nephews.
KUWABARA
HAMILTON. Ont. — Mrs.
Shigeno Kuwabara passed
away suddenly at Victoria
Hospital in London on
November 18, 1987 at 89
years. Beloved wife of the
late Bunpei Kuwabara and
dear mother of Masao and his
wife Esther, Rodney and his
wife Mary, Wilbert and his
wife Amy, Ken and his wife
Kaye, Alice (Mrs. Frank
Kawai), Ruth (Mrs. Mark
Koyanagi)
and
Daniel
Kuwabara. Sadly missed by
seventeen grandchildren and
eleven great-grandchildren.
Dodsworth & Brown Funeral
Home. Funeral service from
the Hamilton Japanese Bu
ddhist Church. Interment
Woodland Cemetery.
NEW
Page 3
CANADIAN
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mr. & Mrs. Ken Hatanaka
and Family
574 Concord Ave.,
Toronto, Ont. M6H 2R1
GREETING OMITTED
DUE TO BEREAVEMENT
Jack Nishimura
and daughter Mayumi
30 Brandmon Dr., No. 208,
St. Catharines, Ont.
L2M 6T7
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mrs. Jean Tanaka
Tonio and Barbara
and Family
560 West 64th Ave.,
Vancouver B.C. V6P 2K9
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mr. and Mrs.
David Kuwahara
52 Peace Dr.,
Scarborough, Ont.
M1G 2V4
GREETING OMITTED
DUE TO BEREAVEMENT
Mr. and Mrs. Hugh Nakata
and Brenda
2 Canzone Dr.,
Scarborough, Ont.
M1K4Z9
DATES AND DOINGS
:
S
Guidelines for JC New
Year's Eve Dinner & Dance
TORONTO. — If the past few years have been any indica
tion, the tickets for the New Year's Eve Dinner and Dance,
Thursday, December 31st, will be sold out early. Last year,
requests for tickets had to be turned down as early as the first
week in December. The growing popularity of this event has
led to an increase of available tickets, from 200 to 250 this
year.
The evening will commence with cocktails from 6:00 to
7:00 p.m., followed by a buffet prepared by Chef's Catering
who enticed our taste buds two years ago. Wine will be avail
able at each table with our compliments. Returning to provide
the music for the evening is DJ Bob Henmi. Toshikoshi soba
will be served later in the evening to welcome in the New Year.
Revellers will be supplied with hats, party favours and noise
makers to accompany the balloons as they fall at midnight.
The ticket demand for this event has increased to the
point where the committee feels that strict guidelines must
be followed to accommodate everyone as fairly and efficiently
as possible. Please note the following guidelines for this
year's sales:
(1) Tickets are $50.00 per person. (2) Sales and seating
location will be based on a first come, first served basis.
(3) Seating will be based on 10 persons per table. (4) Complete
tables may be purchased. (5) Phone reservations will be ac
cepted, but tickets must be picked up within a week of plac
ing your call. (6) Reserved tickets not picked up within the
week will be returned for sale. (7) All tickets must be paid
for at time of pick-up. This includes full table reservations.
(8) As a seating plan is to be arranged, please ensure that
the office is notified of all names of ticket holders.
The committee would like to emphasize the need for such
strict guidelines regarding ticket sales. We hope that this
will allow us to be as fair as possible to all our guests. So
make plans early to attend the New Year's Eve Dinner and
Dance on Thursday, December 31st, 1987, starting at 6:00 p.m.
- J.C.C. Centre
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mr. and Mrs.
Shigeo Kawaguchi
Mr. and Mrs.
George Kawaguchi
Mr. and Mrs.
Stanley Kawaguchi
Mr. and Mrs.
Jerry Kawaguchi
Mr. and Mrs.
Bob Kawaguchi
Mr. Hiroshi Kawaguchi
and their families.
j
A HALF CENTURY OF COMBINED EXPERIENCE
Dave Oikawa
Res. 438-3455
Tosh Nishijima
Res. 293-6332
902 . Q R7R
Z8O 3O/U
SHINGLING. FLAT ROOFS, TROUGH. SIDING
Sales & Service on
Admiral, Panasonic, Quasar, Toshiba, Zenith, Etc.
Expert Repairs on B/W & Colour TV’s
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mrs. Kay Mitsuki
and Family
4 Southmead Road
Scarborough, Ont.
M1L 2H8
SHIGAS
741 -4236
2625 ISLINGTON AVENUE
Miss Fumie Mitsuki
176 Audrey Avenue
Scarborough, M1N 2Y1
Mr. and Mrs. Mark Fujino
1077 Manorwood Dr.,
Burlington L7T 1L9
JACK HEMMY
photography
REXDALE, ONTARIO
-
HITOMI
BEAUTY SALON
Mr. and Mrs.
Shinkichi Noguchi
22 Fortrose Cres.,
Don Mills M3A 2H1
Mr. and Mrs. Shig Mitsuki
5 Clareville Cres.,
Willowdale M2J 2B9
TV
1209 College St. <at Brock)
Toronto. Ontario
T^ 535 1992
r
SASAYA
JAPANESE RESTAURANT
i
* We are open 7 days a week
* 20% off on all TAKE-OUTORDERS
with 1 day notice
Lunch: 12.-00 p.m. to 2:30 p.m. Dinner 5:30 p.m. to 10:30 p.m
(except Sunday & holidays — 5:00 p.m. to 10:00 p.m.
257 Egiinton Ave. West
Toronto, Ontario
Telephone 487-3508
THE
PERSONAL NOTES
NAKAI
TORONTO. — Emmy Nakai
passed away on November
13, 1987. Beloved daughter of
Masa Nakai. Dear sister of
Sachi, Stephen and Koji. Lov
ed aunt of Patti, Stephanie,
Jillian, Catherine, Timothy
and James.
Morley Bedford Funeral
Chapel. Funeral service held
at Unity Church of Truth. Pre
committal service held in the
Bedford Chapel. Cremation
followed.
NAGAI
VANCOUVER. — On Nov
ember 12, 1987, Sharon K.
Nagai passed away in St.
Paul's Hospital. Beloved
daughter of Kimi Nagai and
the late Bon Nagai. Sadly
missed by brother Douglas,
sister Debbie and her hus
band Greg Studer, nephews
Robin, Theo, Timothy and
Jeremy Nagai, and James
and Jordi Studer, many rela
tives and close and caring
friends.
Kearney Funeral Chapel.
IKEGAMI
MONTREAL. — After a
lengthy illness, Mr. Mitsuo
Ikegami passed away on Nov
ember 4, 1987 in his 83rd
year. Beloved husband of Mit
suko Ikegami. Loving father
of Kay Kinuko (Mrs. Goro Mat
sushita) of Toronto, Betty Su
miko (Mrs. George Yamasaki)
of Toronto, Helen Hiroko
(Mrs. Shiro Hasegawa) of
Montreal, Audrey Kotoyo
(Mrs. Makoto Ito) of North
Vancouver, Janet Misue (Mrs.
Takashi Fijiwara) of Ottawa,
and Shirley Kiwako (Mrs. Ar
chie Ohno) of Deep River.
Dear brother of Takeo Yama
da of Japan. Survived by 15
grandchildren.
Funeral service was held at
Collins Clarke Funeral Home
with the Bishop T. Murakami
officiating.
KISHI
RICHMOND, B.C. — Mrs.
Lucy Kishi (nee Takemoto)
passed away peacefully at
home in Richmond on Nov
ember 15, 1987 after a lengthy
illness. She is survived by her
loving husband John, son Ian,
daughter Maryanne, daughter-in-law Toni, son-in-law
Gord Christie, and grand
daughter Jennifer Christie.
Also survived by her sister
Frances (Sets) and her brothers Lawrence and Eli and
family.
Prayer services held at
Richmond Funeral Home.
Mass celebrated in St. Augu
stine Catholic Church with
Father Harold Mclntee, O.M.I.
celebrant. Interment Ocean
View Burial Park, Burnaby,
MATSUO
Mr.
RICHMOND, B.C.
Shinichi Matsuo,passed away
in Richmond Hospital on
November 6, 1987 at aged 77.
Survived by his loving wife
Sumiye; son Minoru and wife
Sheila; daughter Michiko and
husband Mits Tanigami and 3
grandchildren Amy, Gregory
and Brian, all of Richmond;
sisters Misao and husband
Isamu Matsuzaki, of Rich
mond, Mitsue and husband
Tomoaki Doi, of Vancouver.
Funeral service held at
Richmond Funeral Home,
with the Rev. K. Matsugu of
ficiating. Cremation.
YOKOYAMA
NEW DENVER, B.C. — Mr.
Masanari Yokoyama passed
away peacefully on October
10, 1987 at the Arrow Lakes
Hospital, Nakusp, B.C. in his
95th year. Survived by his lov
ing family: his wife Tamae,
83, sons Roy of Brooks,
Alberta, Sus of Rosebery,
B.C., Ken of Ottawa, Ontario,
daughters Miyo of Nelson,
B.C., Terri of Hinton, Ontario,
Jean of Calgary, Alberta, 11
grandchildren and two great
grandchildren.
Funeral services held at
the New Denver Buddhist
Church with the Rev. Yakumo
officiating. Cremation.
KITAGAWA
SURREY, B.C. — Shosuke
Kitagawa, of Surrey, B.C.,
passed away peacefully after
a short illness, in hospital on
September 27, 1987 at age 80.
Predeceased by his wife
Naka, in May, 1987 and survived by his three daughters,
Ruby & husband, Yukio
Yamanaka of Surrey, B.C.,
Jean & husband, Kenji
Murata of Ottawa, Ont.,
Margaret & husband, Akira In
ouye of Surrey, B.C. and five
grandchildren. Also survived
by a sister-in-law, Mrs. Rise
Kitagawa - Rosemary, Alber- .
ta,
many
nieces
and
nephews.
KUWABARA
HAMILTON. Ont. — Mrs.
Shigeno Kuwabara passed
away suddenly at Victoria
Hospital in London on
November 18, 1987 at 89
years. Beloved wife of the
late Bunpei Kuwabara and
dear mother of Masao and his
wife Esther, Rodney and his
wife Mary, Wilbert and his
wife Amy, Ken and his wife
Kaye, Alice (Mrs. Frank
Kawai), Ruth (Mrs. Mark
Koyanagi)
and
Daniel
Kuwabara. Sadly missed by
seventeen grandchildren and
eleven great-grandchildren.
Dodsworth & Brown Funeral
Home. Funeral service from
the Hamilton Japanese Bu
ddhist Church. Interment
Woodland Cemetery.
NEW
Page 3
CANADIAN
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mr. & Mrs. Ken Hatanaka
and Family
574 Concord Ave.,
Toronto, Ont. M6H 2R1
GREETING OMITTED
DUE TO BEREAVEMENT
Jack Nishimura
and daughter Mayumi
30 Brandmon Dr., No. 208,
St. Catharines, Ont.
L2M 6T7
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mrs. Jean Tanaka
Tonio and Barbara
and Family
560 West 64th Ave.,
Vancouver B.C. V6P 2K9
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mr. and Mrs.
David Kuwahara
52 Peace Dr.,
Scarborough, Ont.
M1G 2V4
GREETING OMITTED
DUE TO BEREAVEMENT
Mr. and Mrs. Hugh Nakata
and Brenda
2 Canzone Dr.,
Scarborough, Ont.
M1K4Z9
DATES AND DOINGS
:
S
Guidelines for JC New
Year's Eve Dinner & Dance
TORONTO. — If the past few years have been any indica
tion, the tickets for the New Year's Eve Dinner and Dance,
Thursday, December 31st, will be sold out early. Last year,
requests for tickets had to be turned down as early as the first
week in December. The growing popularity of this event has
led to an increase of available tickets, from 200 to 250 this
year.
The evening will commence with cocktails from 6:00 to
7:00 p.m., followed by a buffet prepared by Chef's Catering
who enticed our taste buds two years ago. Wine will be avail
able at each table with our compliments. Returning to provide
the music for the evening is DJ Bob Henmi. Toshikoshi soba
will be served later in the evening to welcome in the New Year.
Revellers will be supplied with hats, party favours and noise
makers to accompany the balloons as they fall at midnight.
The ticket demand for this event has increased to the
point where the committee feels that strict guidelines must
be followed to accommodate everyone as fairly and efficiently
as possible. Please note the following guidelines for this
year's sales:
(1) Tickets are $50.00 per person. (2) Sales and seating
location will be based on a first come, first served basis.
(3) Seating will be based on 10 persons per table. (4) Complete
tables may be purchased. (5) Phone reservations will be ac
cepted, but tickets must be picked up within a week of plac
ing your call. (6) Reserved tickets not picked up within the
week will be returned for sale. (7) All tickets must be paid
for at time of pick-up. This includes full table reservations.
(8) As a seating plan is to be arranged, please ensure that
the office is notified of all names of ticket holders.
The committee would like to emphasize the need for such
strict guidelines regarding ticket sales. We hope that this
will allow us to be as fair as possible to all our guests. So
make plans early to attend the New Year's Eve Dinner and
Dance on Thursday, December 31st, 1987, starting at 6:00 p.m.
- J.C.C. Centre
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mr. and Mrs.
Shigeo Kawaguchi
Mr. and Mrs.
George Kawaguchi
Mr. and Mrs.
Stanley Kawaguchi
Mr. and Mrs.
Jerry Kawaguchi
Mr. and Mrs.
Bob Kawaguchi
Mr. Hiroshi Kawaguchi
and their families.
j
A HALF CENTURY OF COMBINED EXPERIENCE
Dave Oikawa
Res. 438-3455
Tosh Nishijima
Res. 293-6332
902 . Q R7R
Z8O 3O/U
SHINGLING. FLAT ROOFS, TROUGH. SIDING
Sales & Service on
Admiral, Panasonic, Quasar, Toshiba, Zenith, Etc.
Expert Repairs on B/W & Colour TV’s
GREETINGS OMITTED
DUE TO BEREAVEMENT
Mrs. Kay Mitsuki
and Family
4 Southmead Road
Scarborough, Ont.
M1L 2H8
SHIGAS
741 -4236
2625 ISLINGTON AVENUE
Miss Fumie Mitsuki
176 Audrey Avenue
Scarborough, M1N 2Y1
Mr. and Mrs. Mark Fujino
1077 Manorwood Dr.,
Burlington L7T 1L9
JACK HEMMY
photography
REXDALE, ONTARIO
-
HITOMI
BEAUTY SALON
Mr. and Mrs.
Shinkichi Noguchi
22 Fortrose Cres.,
Don Mills M3A 2H1
Mr. and Mrs. Shig Mitsuki
5 Clareville Cres.,
Willowdale M2J 2B9
TV
1209 College St. <at Brock)
Toronto. Ontario
T^ 535 1992
r
SASAYA
JAPANESE RESTAURANT
i
* We are open 7 days a week
* 20% off on all TAKE-OUTORDERS
with 1 day notice
Lunch: 12.-00 p.m. to 2:30 p.m. Dinner 5:30 p.m. to 10:30 p.m
(except Sunday & holidays — 5:00 p.m. to 10:00 p.m.
257 Egiinton Ave. West
Toronto, Ontario
Telephone 487-3508
Page 4
Page .
THE
NEW
Friday, December 4, 1987
CANADIAN
CATCH THE BARGAINS
Madonna makes Mitsubishi commercial for $1. million
about $250,000, but he's far million.
Japanese companies love
from being the highest paid
Of ^g many Western stars to use Western stars to give
lured into Japanese advertis- their products that special
jng
appeal.
Blue eyes twinkling, Paul
Madonna is probably the
current record holder. She Newman says: “My main
recently danced her way card” for Fuji Bank. Sylvester
Stallone sells Ito sausages.
Miles Davis pushes Sanraku
Ocean whisky.
Julian Lennon sells Fuji
film, Sean Connery ham and
Brooke Shields hi-fi sets.
“In the United States they
can lose some of their reputa
tion by appearing in such
ads, but there is not so much
of that risk here,” said
Shinobu Ina, a senior ad ex
ecutive with Dentsu, Japan's
largest ad agency.
Japanese advertisers
choose their Western stars
carefully, They must be wellknown in Japan, good-looking
and free of “image” problems.
Take Boy George, for ex
ample.
Last year, he was seen in
advertisements everywhere
JAPANESE FOODS
in Japan dressed in vaguely
MOST POPULAR “SAKURA” BRAND RICE
Arab garb and hawking a
173 Dundas Street West, Toronto
brand of Japanese rice wine.
977-3761 & 977-3765
Then came his brush with
Open Sunday — 10 a.m. to 6 D.m.
the law in London over alleg
“Free delivery across Metro”
ed heroin abuse and the ads
were dropped immediately.
Closed every Monday
Madonna's image in Japan
was unaffected by the nude
photographs published by
Playboy and Penthouse ma
Tues.-Fri. 12:00-2:30 5:00-10:00
gazines. In fact, in a country
Saturday - 5:00 - 10:00
where soft porn is every
where and almost respec
table, the publicity probably
did her good.
“Those pictures were not a
problem,” said another Dent
su executive. “In Japan that
is not considered something
to be ashamed of.”
The question of why for
114 LAIRD DR. LEASIDE. ONTARIO
eign stars are so popular in
LICENSED 421-6616
PHONE* 421 -6016
Japanese advertising is" har
der to answer.
“Japanese people have a
SUNDAY OPEN
big inferiority complex about
FRO^ JULY 5 1987
Westerners,” one Japanese
5:00 PM-9:30 PM
TOKYO. — British pop star
Sting takes a swig from a can
of Japanese beer and says
with great feeling: “Together!"
For that one word, uttered
in a Kirin beer commercial,
Japanese ad executives say
Sting was probably paid
DUNDAS UNION STORE
Open
MIKADO
kpmaeRstauant
^GNKD^
iAPANESE BCSTAUKAMT
Located At The
Cambridge Motor Hotei
600 DtXON ROAD - REXDALE, ONTARIO,
CANADA M9W DI - (416) 24MU5
Dixon & 401
248-8445
Every day departure
to Japan via Chicago
and
Vancouver
HOW ABOUT A TRAVEL GIFT CERTIFICATE
FOR CHRISTMAS.
journalist said bluntly.
Ina was more circumspect,
but seemed to agree.
OVER-THE-RANGE
“There is a sort of complex
for the Japanese,” he said.
“For example, as a whole,
Japan may have a reputation
in the world as being econo
mically very successful.
from
“But on an individual basis,
the average Japanese con
sumer does not yet feel that
his lifestyle is on a par with
that of the West.”
Veteran adman Bernard
Barber of McCann-Erickson
Hakuhodo Ka disagreed.
“Inferiority complex? I
don' t think so. That is a very
Western point of view.
Foreigners are used in adver designed for use where
tising all over the world. And counter space is limited
I'm not sure young Japanese ■ Insta-Mafic Frozen Foods
see them as foreign stars,” ■ Insta-Matic Cooking
■ Custom Cook ■ Insta-Matic Temperature
he said.
■
Programmable Temperature Probe Cooking
“Madonna is just Madon
■ 60-600 watts of cooking power
na. She is on their hit parades ■ Weight and Time Defrost Systems
like she is on other hit ■ 1.1 cu. ft. oven capacity
parades. The reaction is not ■ New EVEN COOKING microwave
distribution system
that his is an ad with a • Work Area Lights
foreigner in it, but an ad with ■ 2-speed Ventilation Fan
■ Timer/Stand
Madonna in it.”
MICROWAVE
OVEN
■ Digital Clock
■ Cookbook included
WIDE SELECTION FROM
$195.00 — $859.00
ELECTRO-SUN LTD.
Color TV, Videotape Stereo
Micro Oven
INSURANCE
Gertrude Urabe
4515Chesswood Dr.Ste. L
Downsview Ont.M3J 2V6
phone 633 488 2
1174 Eglinton Ave. W.
(3 Blocks West of Bathurst St.)
Toronto, Ontario M6C 2E3
783-1255
John Foulis
160 Spadina Ave., Toronto, Ont M5T2C2
PHONE: (410 MM»1
Tak Hatanaka
New Home of Albert Shoes
ELIZABETH ALBERT’S
Specializing in SMALL Size Shoes
Ladies from 2 - up
Men from 4 - up
(416) 654-1455
803 St. Clair Ave. W.
Toronto M6C 1B9
Mail orders accepted
Price Waterhouse
Junn Kashino & Partners
We are currently recruiting students interested in careers as Chartered Accoun
tants with particular emphasis on graduates with Japanese language capability.
Our office in Metro Toronto West offers a full range of services to companies
around the world, including general business consulting, income tax and commodity
tax services, computer consulting, insolvency service and accounting and auditing
services;
If you would like to learn more about a challenging and rewarding career as a
professional business advisor to Canadian, Japanese and other international busi
ness, please forward your resume to:
Price Waterhouse Chartered Accountants
155 Rexdale Blvd., Suite 406
Etobicoke, Ontario M9W 5Z8
Attention: Mrs. Miyuki Ha made
IWATA TRAVEL SERVICE
—
Home 449-9293
THE
NEW
Friday, December 4, 1987
CANADIAN
CATCH THE BARGAINS
Madonna makes Mitsubishi commercial for $1. million
about $250,000, but he's far million.
Japanese companies love
from being the highest paid
Of ^g many Western stars to use Western stars to give
lured into Japanese advertis- their products that special
jng
appeal.
Blue eyes twinkling, Paul
Madonna is probably the
current record holder. She Newman says: “My main
recently danced her way card” for Fuji Bank. Sylvester
Stallone sells Ito sausages.
Miles Davis pushes Sanraku
Ocean whisky.
Julian Lennon sells Fuji
film, Sean Connery ham and
Brooke Shields hi-fi sets.
“In the United States they
can lose some of their reputa
tion by appearing in such
ads, but there is not so much
of that risk here,” said
Shinobu Ina, a senior ad ex
ecutive with Dentsu, Japan's
largest ad agency.
Japanese advertisers
choose their Western stars
carefully, They must be wellknown in Japan, good-looking
and free of “image” problems.
Take Boy George, for ex
ample.
Last year, he was seen in
advertisements everywhere
JAPANESE FOODS
in Japan dressed in vaguely
MOST POPULAR “SAKURA” BRAND RICE
Arab garb and hawking a
173 Dundas Street West, Toronto
brand of Japanese rice wine.
977-3761 & 977-3765
Then came his brush with
Open Sunday — 10 a.m. to 6 D.m.
the law in London over alleg
“Free delivery across Metro”
ed heroin abuse and the ads
were dropped immediately.
Closed every Monday
Madonna's image in Japan
was unaffected by the nude
photographs published by
Playboy and Penthouse ma
Tues.-Fri. 12:00-2:30 5:00-10:00
gazines. In fact, in a country
Saturday - 5:00 - 10:00
where soft porn is every
where and almost respec
table, the publicity probably
did her good.
“Those pictures were not a
problem,” said another Dent
su executive. “In Japan that
is not considered something
to be ashamed of.”
The question of why for
114 LAIRD DR. LEASIDE. ONTARIO
eign stars are so popular in
LICENSED 421-6616
PHONE* 421 -6016
Japanese advertising is" har
der to answer.
“Japanese people have a
SUNDAY OPEN
big inferiority complex about
FRO^ JULY 5 1987
Westerners,” one Japanese
5:00 PM-9:30 PM
TOKYO. — British pop star
Sting takes a swig from a can
of Japanese beer and says
with great feeling: “Together!"
For that one word, uttered
in a Kirin beer commercial,
Japanese ad executives say
Sting was probably paid
DUNDAS UNION STORE
Open
MIKADO
kpmaeRstauant
^GNKD^
iAPANESE BCSTAUKAMT
Located At The
Cambridge Motor Hotei
600 DtXON ROAD - REXDALE, ONTARIO,
CANADA M9W DI - (416) 24MU5
Dixon & 401
248-8445
Every day departure
to Japan via Chicago
and
Vancouver
HOW ABOUT A TRAVEL GIFT CERTIFICATE
FOR CHRISTMAS.
journalist said bluntly.
Ina was more circumspect,
but seemed to agree.
OVER-THE-RANGE
“There is a sort of complex
for the Japanese,” he said.
“For example, as a whole,
Japan may have a reputation
in the world as being econo
mically very successful.
from
“But on an individual basis,
the average Japanese con
sumer does not yet feel that
his lifestyle is on a par with
that of the West.”
Veteran adman Bernard
Barber of McCann-Erickson
Hakuhodo Ka disagreed.
“Inferiority complex? I
don' t think so. That is a very
Western point of view.
Foreigners are used in adver designed for use where
tising all over the world. And counter space is limited
I'm not sure young Japanese ■ Insta-Mafic Frozen Foods
see them as foreign stars,” ■ Insta-Matic Cooking
■ Custom Cook ■ Insta-Matic Temperature
he said.
■
Programmable Temperature Probe Cooking
“Madonna is just Madon
■ 60-600 watts of cooking power
na. She is on their hit parades ■ Weight and Time Defrost Systems
like she is on other hit ■ 1.1 cu. ft. oven capacity
parades. The reaction is not ■ New EVEN COOKING microwave
distribution system
that his is an ad with a • Work Area Lights
foreigner in it, but an ad with ■ 2-speed Ventilation Fan
■ Timer/Stand
Madonna in it.”
MICROWAVE
OVEN
■ Digital Clock
■ Cookbook included
WIDE SELECTION FROM
$195.00 — $859.00
ELECTRO-SUN LTD.
Color TV, Videotape Stereo
Micro Oven
INSURANCE
Gertrude Urabe
4515Chesswood Dr.Ste. L
Downsview Ont.M3J 2V6
phone 633 488 2
1174 Eglinton Ave. W.
(3 Blocks West of Bathurst St.)
Toronto, Ontario M6C 2E3
783-1255
John Foulis
160 Spadina Ave., Toronto, Ont M5T2C2
PHONE: (410 MM»1
Tak Hatanaka
New Home of Albert Shoes
ELIZABETH ALBERT’S
Specializing in SMALL Size Shoes
Ladies from 2 - up
Men from 4 - up
(416) 654-1455
803 St. Clair Ave. W.
Toronto M6C 1B9
Mail orders accepted
Price Waterhouse
Junn Kashino & Partners
We are currently recruiting students interested in careers as Chartered Accoun
tants with particular emphasis on graduates with Japanese language capability.
Our office in Metro Toronto West offers a full range of services to companies
around the world, including general business consulting, income tax and commodity
tax services, computer consulting, insolvency service and accounting and auditing
services;
If you would like to learn more about a challenging and rewarding career as a
professional business advisor to Canadian, Japanese and other international busi
ness, please forward your resume to:
Price Waterhouse Chartered Accountants
155 Rexdale Blvd., Suite 406
Etobicoke, Ontario M9W 5Z8
Attention: Mrs. Miyuki Ha made
IWATA TRAVEL SERVICE
—
Home 449-9293
Page 5
Friday, December 4, 1987
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±9 6
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584 Upper James Street
Hamilton, Ontario
Tel: 383-1518
CITY TV
Tel: (416) 481-5141
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TORONTO TEL. 698 6246
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K. IWATA TRAVEL SERVICE LTD.
160 Spadina Avenue, Toronto, Ontario, Canada M5T 2C2
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DUNDAS UNION STORE, :
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Tel. 977-3765 *9 77.3761 ;
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